Aromatherapy Market Strategies and Forecasts, 2015 to 2025

Aromatherapy is the procedure for the treatment in which essential oils are used to cure anxiety, headache, and muscular pain and so on. Aromatherapy is the type of alternative medicine composed of aromatic plant oils, plant materials and other aromatic plant compounds for the purpose of improving a person’s mood and health. The oils that are used in aromatherapy have variant composition as compared to other herbal products because the purification process that is used in aromatherapy restores the lighter phytomolecules in the oils. Some evidences to support the essential oils therapeutic usage are that aromatherapy has unique characteristics that can affect both the functions psychologically as well as physiologically. Measurements to compute psychological and physiological effects are change in heart rate, epidermal activity, peripheral blood pressure, cerebral blood flow, changes in skin temperature and others. Aromatherapy procedure is known to provide benefits such as mood stimulation or sedation, cognitive performance in terms of attention and memory and performance boosting. Aromatherapy is important in healing some maladies like anxiety, insomnia, pain, stress, body and muscular aches, headaches, depression, digestive problems and many more. Aromatherapy treatment is provided by three ways namely aerial diffusion in which the oil disperses into the air to disinfect it by spreading specific fragrances, direct inhalation in which person breathes the oil directly and topical application in which oil is applied on the patient skin. Topical application is commonly used for massage, baths and therapeutic skin care. Direct inhalation will commonly help in respiration disinfection.

Aromatherapy Market: Drivers and Restraints

The primary factor for the growth of global aromatherapy market is the growing awareness about the herbal products among the individuals. The main factors driving the growth for aromatherapy are increasing geriatric population and a shift in the lifestyle of people in cities. This gives rise to problems such as anxiety, insomnia, stress, headaches etc. These common complaints have fuelled the demand for aromatherapy or herbal medicines. The global aromatherapy market has also witnessed a trend of self-medication as it avoids prescription requirement from any doctor. The restraints for the global aromatherapy market are that some scientific studies have found that aromatherapy only makes you feel better although there is no proof that it makes patient healthy and this type of treatments do not give quick results or rapid healing in major diseases. Some patients also have complained about allergies while taking aromatherapy treatment, so it is recommended to consult with aromatherapist before use of any essential oil for treatment.

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Aromatherapy Market: Segmentation  

The global aromatherapy market is classified on the basis of application, product type and geography.

The global aromatherapy market is classified on the basis of application as follows:

The global aromatherapy market is classified on the basis of product type as follows:

Aromatherapy Market: Overview                                                                                  

In the past five years aromatherapy witnessed revolutionary demand as it follows self-medication procedure. Aromatherapy is widely used for the treatment of depression in patients owing to scientific studies which found that women facing depression problems were positively affected by the fragrance of oils and provided good cure. With rapid advancement and wide acceptance of aromatherapy treatments among patients, the global aromatherapy market is expected to expand at healthy CAGR during the forecast period.

Aromatherapy Market: Region-wise outlook                                                                  

Depending on geographic region, global aromatherapy market is segmented into seven key regions: North America, South America, Eastern Europe, Western Europe, Asia Pacific, Japan, and Middle East & Africa. Europe held largest share in the global market of aromatherapy followed by North America, Japan and Asia Pacific owing to high occurrence of several diseases and disorders, great advancement in field of aromatherapy and developed healthcare infrastructure. The developing nations in Asia Pacific, Middle East and Africa hold huge potential for growth in the global aromatherapy market, due to its affordable costs, less side-effects, excellent results and completely organic nature.

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Aromatherapy Market: Key Players                                                                               

Some of the key participating global players in aromatherapy global market are Heritage oils, Native American nutritionals, North American Herb and Spice, Mountain Rose Herbs, Aura Cacia, doTerra, Young living.