Design a Princess Comes to Chasing Fireflies, Offering an Interactive Approach to Personal

Princesses all across the land can now make a grand entrance in their majestic, one-of-a-kind gowns with Chasing Fireflies newest feature, Design a Princess--an interactive online destination where girls can create the regal dress of their dreams.

SEATTLE, October 21, 2015 — Cue the royal trumpets! Princesses all across the land can now make a grand entrance in their majestic, one-of-a-kind gowns. Chasing Fireflies proudly debuts their newest feature, Design a Princess––an interactive online destination where girls can create a regal gown, choosing from an enchanting selection of colors, accessories and sizes to fit.

Princesses in the making begin with a high quality satin gown featuring a full skirt and gold ribbons that crisscross the bodice. Her royal highness can change the color of her gown as she sees fit: from a pretty pink, to an imperial purple, a lustrous gold, or soft blue. Once the hue has been selected, girls add the gold glitter-print sleeves and overskirt, followed by a belt and accessories. A shimmery gold trim ensures that all the pieces coordinate perfectly. Finally, the gown’s label is personalized with a tag reading "Designed by Princess," followed by an embroidered name. An optional hooded cape also comes personalized. The final product, a six-piece set (seven with the cape), is delivered in a pristine gift box.

“No other retailer across the country has this,” said David Niggli, president of Chasing Fireflies. “Chasing Fireflies loves to offer unique, and now interactive fashion choices that we hope children will enjoy. While creating their personalized gown is a fun activity, girls love the finished product that transforms them into a stylish princess.”

The Design a Princess set consists of a satin-poly gown; full sleeves; belt; skirt overlay; “jeweled” tiara; and a royal scepter. Girls can add a hooded cape personalized with “Princess” and the child’s name, completing their regal look. For a truly royal look, there’s an optional full petticoat and a pair of exquisite gold sequin shoes that are sold separately.

This product, retails from $130 to $240, and is available online at and through the brand catalog.

For additional information visit the web site at


Chasing Fireflies’ Design a Princess offers an interactive shopping experience where girls


become fashion designers of their own gowns. Through an interactive interface, girls choose

color, accessories, size and personalization. Allow an additional 3 business days for personalization.


Founded in 2006, Chasing Fireflies is a leading children's and family lifestyle brand offering keepsake-quality apparel, gifts, accessories, and unique treasures through both digital commerce and traditional catalog sales channels. Chasing Fireflies has rapidly developed a market reputation as the go-to provider for premium, differentiated, unique and novel children's clothing, costumes, and celebration categories. Chasing Fireflies' mission is to “create and deliver magical products and experiences that touch the heart of both children and parents with uniqueness, quality and customization.”

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Link to dropbox file with hi-res images of the collection below.

Photo credit can be given to Chasing Fireflies.




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Oct 21, 2015