Food bank to Distribute 10 Million Meals in Coming Year

For three days, Southern California’s premier destination shopping and dining center will be transformed into a stunning display of charity and cheer as FOOD Share’s 5th annual CAN-tree Collection, hosted by The Collection at RiverPark and Cumulus Media, returns to Collection Blvd.  This year’s event is crucial to the regional food bank’s effort to raise the 200,000 pounds of food needed to restock its warehouse shelves in preparation to distribute the 10 million meals that will be needed in the coming year.

In 2016, FOOD Share emptied its warehouses and depleted its cash reserves to feed the more than 136,000 children, families, and seniors in Ventura County who are still food insecure.  In order to meet its commitment of serving 10 million meals to the community in the coming year, the food bank will need a total of 12 million pounds of food and an additional $1 million. 

The 5th Annual CAN-tree Collection, December 2nd-4th, is the most critical food drive of the fourth quarter.  The highly unique and visual event will draw crowds from all over Southern California to witness the building of an estimated 300 holiday trees - all constructed from between 600 and 800 canned goods each - sponsored and built by various community organizations, businesses, families, and service groups.  Also on display will be two 14-foot can-trees each made with 10,000 cans assembled by students of ACE Charter High School.  One of these marquee trees is sponsored by Dole Packaged Foods and the second is still available for sponsorship.   

The CAN-tree build will be held over three days, with business teams building Thursday afternoon through Friday afternoon, and community and faith-based builds taking place on Saturday.  With each can donated at the event providing the equivalent of one pound of food, the CAN-tree Collection is expected to take FOOD Share 200,000 pounds closer to its 12 million pound goal in just three days.

Local PODS® franchise owner Steve Yapp has donated PODS® containers to help transport the canned good donations and CAN-tree building materials to The Collection at RiverPark, and radio hosts from Cumulus Media stations 95.1 KBBY, 103.3 The Vibe, 106.3 SPIN FM, and 100.7 KHAY will be hosting interviews and working live from a transparent Plexiglass PODS® container stationed on Collection Blvd.   

For those who want to support FOOD Share this holiday season but aren’t able to participate on the weekend of the event, the food bank is offering businesses the opportunity to build CAN-trees in their offices or places of business.  Individuals can contribute to the food and fundraising effort by donating online to FOOD Share’s virtual CAN-tree, or swinging by The Collection December 2nd-4th and dropping off cans at the FOOD Share booth.  For every $25 donated, the regional food bank will be able to provide $125 worth of food to families in need. This year, FOOD Share’s goal is to raise $1 million in donations to help make the holiday season shine a little brighter for the growing number of seniors, children and families experiencing food insecurity.

5th Annual CAN-tree Collection event information:

Dates: Thursday, Dec. 1 from 2:00 p.m. – 6:00 p.m.; Friday Dec. 2 from 10:00 a.m. – 6:00 p.m.; Saturday, Dec. 3 from 8:00 a.m. – 2:00 p.m.; and Sunday, Dec. 4, from 10:30 a.m. – 4 p.m.

Location: The Collection at RiverPark, 2751 Park View Court, Oxnard, Calif.

About FOOD Share:

More than 35 years ago, eight citizens performed a good deed by distributing food to those who were in need underneath a Ventura bridge. The early philanthropic movement quickly formed into what is now Ventura County’s regional food bank, FOOD Share, which has grown from serving a few hundred hungry people per month to 74,500 people. Today, staff and volunteers distribute more than 12 million pounds of food, or 10 million meals annually from its distribution site; more than 180 partner agencies, which include neighborhood and church food distributions and soup kitchens; as well as hunger assistance programs. FOOD Share’s programs provide healthy nutrition and education to children, families and seniors, which include: KIDS’ Farmers’ Market, SENIOR Share, Nutrition Education, Community Market, and more.  The regional food bank’s Feed the Line, Shorten the Line efforts draw together community stakeholders and other non-profit and community service organizations to empower the food insecure through “stability to thrive” programs such as the FOOD Share and Friends Mobile Pantry which provides county-wide access to resources and programs that facilitate self-sustainability.  FOOD Share is working to provide compelling data and create greater public awareness around the number of food insecure residents in Ventura County and the impact the prevalence of hunger has on the entire community.  The regional food bank is always seeking like-minded stakeholders, donors, influencers, and supporters who are interested in learning more about food insecurity and investing in the tools and strategies FOOD Share is developing to solve the shared issue of food insecurity across the entire county.  A 501(c)3 non-profit organization, FOOD Share is a member of the Feeding America network, the nation’s largest hunger-relief organization.

In 2016, FOOD Share is rallying the community behind a viral initiative encouraging the public, local businesses, major corporations and community leaders and stakeholders to help combat hunger through an outreach campaign called Share16. The Share16 Challenge asks the community to share ways in which they support FOOD Share by documenting their experiences and efforts on social media with the #Share16 hashtag.

For more information about FOOD Share, visit www.foodshare.com. Find us on Facebook , Instagram, and Twitter.

About The Collection at RiverPark
The Collection at RiverPark is a 700,000 square foot, open-air specialty retail center located in the heart of West Ventura County. Inspired by the beauty of the California coast, The Collection reflects the unique atmosphere of the surrounding seaside communities. The Collection is built around a town grid of retail streets, each of which has its own personality-a carefully crafted assortment of established and contemporary designer shops, distinctive dining, and signature entertainment venues. Anchors include Target, Century RiverPark 16, REI, Whole Foods Market, H&M, 24-Hour SuperSport and The Container Store (late 2015). Restaurants include Yard House, Gen Korean BBQ, Lazy Dog Restaurant & Bar, Maria’s Italian Kitchen and more. Follow us on the web, Facebook, Twitter, Instagram, Pinterest and Vine at TheCollectionRP.

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Interview Contacts:

Bonnie Atmore

CEO, FOOD Share

805-983-7100 x111

batmore@foodshare.com

Media Inquiries:

Consortium Media

Briana@consortium-media.com

Denise Bean-White, 805-654-1564 ext. 111

Briana Kallas, 805-654-1564 ext. 117