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The UK children’s wear market, defined as Jollyhers fashion kids clothing for children less than 15 years of age, had an estimated market value of $14 billion. While there has been a year-on-year increase in spending on children’s wear, the impact of discount retailers has been significant. Discount retailers accounted for 36% of all children’s wear sales, compared to 24% of the total clothing market.
The clothes on the runways during fashion month are certainly the focal point of the season, but more and more our attentions have turned to what show attendees are wearing. Designers, editors, and the women who sit front row provide serious outfit envy for those of us that are constantly on the hunt for style inspiration.
So how do people like jeweler Jennifer Fisher, designer Ulla Johnson, and entertainment journalist Lola Ogunnaike decide what to wear when they're sitting front and center (or in Johnson's case attending her own show)?
This season, we asked them to take a risk and let their adorable children have a go at choosing their looks. From a seriously elegant leopard print fur to a poop-emoji inspired moment (albeit, it was vintage Valentino), it was hard work—and some kids got exhausted.
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