Snapchat to Implement Advertisements in its Popular Mobile App Soon


Snapchat is one of the most popular mobile APPS these days, and as it is built upon instant messages that vanish rapidly- the large company also aspires to create ads that work to monetize the company.

Snapchat is one of the most popular mobile APPS these days, and as it is built upon instant messages that vanish rapidly- the large company also aspires to create ads that work to monetize the company even more so- oh so similarly to the vanishing message premise Snapchat is based upon.

Snapchat founders and developers are on a certain mission right now- the popular social network is in the works to create and develop ad campaigns that appear and disappear as quickly as the messaging and imagery does when used through the application. Sources claim the company is setting out to substantiate its $10 billion dollar estimated value.

This news was released when the ever-so youthful, 24 year old CEO and founder of Snapchat, Evan Spiegel announced to the media that Snapchat will be soon introducing “disappearing ads” to its viral mobile app.

These advertisements and pop-ups will occur when the user is in snapchat story mode. This will happen in the duration of the user sharing images, pics, snaps, or videos. In addition, these ads will not be related to anything based on the users location, cookies, or favorites.

Spiegel shared the following sentiments when announcing this news to the media outlets during an interview held in San Francisco, Ca at the Vanity Fair New Establishment Summit:

“We’re cutting through a lot of the new technology stuff around ads to sort of the core of it, which I think has always been telling a story that leaves people with a new feeling. They’re not fancy. You just look at it if you want to look at it, and you don’t if you don’t.”

Snapchat just recently celebrated its 3 year anniversary, and has had no source of revenue since its debut. However, these new story “advertisements” will serve as the first source of revenue for the high-profile mobile application service that has been currently evaluated by interested investors as worth over 10 billion dollars.

This large monetary evaluation may have been the factor that spurred Spiegel to put forth more efforts into monetization of the company. Rumor has it as stated by the Wall Street Journal that Yahoo is looking to invest into Snapchat.

There are already some well-known brands such as Grubhub and Taco Bell Inc that utilize the social network to announce the release of new contests and to advertise upcoming promotions.

The only challenge that Spiegel has right now states Bloomberg is that:

“There is always going to be somebody else comes up with, instead of Snapchat, a ChatSnap, and then he’s got to find some ways to not only keep his technology better but to stay fresh, updated, and current to be ahead of the trends.”

Meetings between well-known marketing consultants and media firms have been held to discuss this new ads service which will be hosted by the Snapchat company. This ad service which has been termed “Snapchat Discovery” will be debuted sometime this year. Although during the press conference held Spiegel did not state a specific date in which these ads would be officially live launched.

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Snapchat is one of the most popular mobile APPS these days, and as it is built upon instant messages that vanish rapidly- the large company also aspires to create ads that work to monetize the company.

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Oct 14, 2014

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