The era of machine gun marketing is over enter the era of sniper marketing


During the era of machine gun marketing marketers have used direct mail and email marketing campaigns and call centers for generating leads.

During the era of machine gun marketing marketers have used direct mail and email marketing campaigns and call centers for generating leads. As more sophisticated methods become available, marketers can use sniper rifle marketing targeting precisely potential customers. LEADSExplorer is one of these new available solutions.

The machine gun marketing era with mass direct mailings, email campaigns and call center cold calling is over as new solutions like LEADSExplorer allow targeting precisely potential customers and behavioral ad targeting debut the new era of sniper marketing.

Since long marketers have used:


- Direct mail
- Email marketing campaigns
- Call centers for cold calling

Just like a machine gun produces a spray of bullets, these marketing campaigns shoot at all possible and potential customers with the hope to hit someone that is interested at the very moment and has the authority to make the purchase decision or can influence the decision maker.

Chances of success are very low due to the many conditions to be met.

Instead the new sniper rifle marketing will only address to interested people of companies using behavioral ad targeting or targeting only those companies that previously have shown interest in products or solutions.

In order to know interested companies LEADSExplorer reveals the company names of the website visitors, their location and language, their interest in products or services by the search terms used, the pages visited, the number of returning visitors from each company. Knowing exactly the interested companies allows saving time ad effort for lead generation.

About Engago Technologies Ltd.

Engago Technologies is a leading provider of on demand lead generation, visitor conversion and customer retention by delivering actionable information for businessmen to drive new business, increase revenue for all industries.

Engago Technologies Ltd. is a privately held company headquartered near London, UK and was winner Red Herring 100 Europe in 2008.

Products or Services

Engago Technologies is a leading provider of on demand lead generation, visitor conversion and customer retention by delivering actionable information for businessmen to drive new business, increase revenue for all industries.

Contact Information

Engago Technologies Ltd.

48 High Street
Haslemere, Surrey
GU27 2LA
UK
Phone : +44 (0)208 242 4943
View website

Published in

Business

Published on

Jul 20, 2014

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