Valet io Unveils New Logo & Website, Revealing a Wide Range of Capabilities

Valet, formerly WP Valet, launched a new website today with a new brand and logo. The rebranding reflects the evolution of the original WordPress support company and its vision for providing online digital partner services.

Valet launched a new website and brand today, revealing a wide range of capabilities. WP Valet was founded in 2012 to provide ongoing web support services—ensuring site owners always had the strategy, insights and support needed to operate their business. WP Valet has been recognized as an industry leader in high-caliber WordPress support and strategy. While support was its original focus, Valet now provides a broader range of capabilities.


Today, Valet offers a wide-range of services, include ongoing support, design and custom development, site migrations, Discovery Audits, digital strategy, migrations, and data-driven marketing. In 2013, WP Valet merged with Easily Amused Inc. to expand its design and development services.


Valet's rebranding represents its successful transition well beyond its WordPress support heritage. Today the company competes in markets that include branding and identity creation, web development, migrations, strategic management, content management, and digital marketing—all focused on helping clients connect their users with the most relevant information at the moment they need it.


The new Valet logo evokes the modern elegance, elite service and diversity of the Valet brand. The new typeface lends a modern, clean look—reflective of the high caliber of specialized attention dedicated to each client. Valet's new tagline is, "Solid code, beautiful design, big results" which invites clients to engage with Valet to open up greater opportunities for success with broader technology and solutions. Originally a support company, Valet is now referred to as a “digital partner” since they help clients grow every aspect of their business.


What sets Valet apart from the crowd is their Discovery Audit planning services. Each project goes through an in-depth research stage to explore every aspect of a client’s business goals.


While the brand, tagline and logo have changed to better represent what the company is today, Valet's value remains the same—premium support, online strategy, custom design and development, migrations and digital marketing. Their deep industry expertise remains unique, enabling them to develop long-lasting and rewarding client relationships.


“The evolution of our brand identity showcases Valet’s wide range of capabilities. We didn’t want clients to be surprised when we tell them we do high-end design work. The rebrand communicates that we are a powerful, proven and progressive team at the center of ongoing support, strategy and custom development services,” said Mason James, CEO & Founder of Valet. “The reinvention of our logo communicates what we’re capable of.”


Clients including ETSY®, Harvard University®, LearnDash®, ConvaTec®,®, TimeInc®®, Centric Consulting®.

Products or Services

Valet ( is a full-service agency specializing in high-end ongoing website support for WordPress, custom design & development.

Contact Information

4659 56th Terrace East
Phone : 407.765.3563
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Feb 24, 2016