Avira partners with emt Distribution to expand its reach across Middle East North Africa

Global Antivirus security specialist Avira appoints emt Distribution as its Exclusive master distributor for the region

Avira, the global antivirus security expert, announced today that it has entered into a definitive distribution agreement with emt Distribution to expand its channel base across Middle East and North Africa. As one of the market leaders in malware detection across globe, is focused on growing their presence and visibility to increase their market share in the region, with the support of well established distribution channel base of emt Distribution.

Avira has more than 100 million customers worldwide and a reputation for trouble-free software and the highest detection rates in the industry. The company is also one of the most successful antivirus companies worldwide for resellers to partner with.

“Middle East is one of the key regions for us, and we are keen on expanding our reach in the region. We are glad to partner with emt Distribution, a specialist security distributor, which has a region-wide channel presence and much desired skills,” Gabriela Mechea, Sales Director Emergent Markets at Avira said. “With this partnership, we expect to roll out our partner program much more effectively and enable our channel partners with full program benefits, immediate access to the products and tools, and excellent margins from the moment they sign up.”

emt Distribution is one of the very few value added distribution houses in the region with an experienced team of product specialists, pre-and post-sales professionals, technical qualified staff armed with leading industry trainings and certifications.

Nandini Sapru, Director Sales at EMT Distribution said, “We are excited about this new partnership with Avira to distribute their security solutions in the region. With Avira’s bouquet of technologically superior and consistently award-winning solutions, we are confident we will unlock the vast new opportunities for channel partners.”

emt Distribution, as the master distributor for Middle East & North Africa is authorised to distribute the complete suite of Avira security products across the region including countries such as Saudi Arabia, UAE, Oman, Kuwait, Qatar, Bahrain, Morocco, Lebanon, Jordan, Egypt, and Yemen, among others.

About Avira
More than 100 million consumers and small businesses depend upon Avira’s security expertise and award-winning antivirus software, making the company the number-two market share leader globally. Avira is ranked #1 in technology innovation according to ABI Research; recommended by Consumer Reports for its free antivirus software; cited by OPSWAT as the #1 fastest-growing antivirus vendor in 2012 and the #2 largest vendor worldwide in 2011; and has received a nearly unbroken string of Virus Bulletin VB100 awards for the past decade.

Avira provides IT-security protection to computers, smartphones, servers and networks, delivered as both software and cloud-based services. Visit www.avira.com.

About emt Distribution
emt Distribution is one of the leading global value added distributors with a foot print spanning several continents with offices located in Australia, Austria, Hong Kong, Philippines, Singapore, UK and UAE. The company has been part of the technology distribution landscape for over 15 years. The company’s portfolio consists of security, virtualisation, communication, and analytics solutions.

emt Distribution is well positioned to provide pre-and post-sales support with their team of experienced product specialists. Its team possesses leading industry qualifications, and is equipped with all relevant vendor certification to act as "Trusted Advisors" for channel partners and end-users. For more details visit us at www.emt.ae.