Anti-counterfeit Cosmetic Packaging Market | High Demand Driving Business Growth in North America & Europe

Expanding at a CAGR of 8.7%, the global anti-counterfeit cosmetic packaging market is projected to increase from a valuation of US$ 32.6 Bn in 2022 to US$ 49.5 Bn by 2027, according to a recently published study by ESOMAR-certified market research company Future Market Insights (FMI).

As global cosmetic consumption rises, unscrupulous entities are looking to flood the market with counterfeit, duplicate and sub-standard product lines, damaging the credibility of prominent cosmetic manufacturers. Various instances of product recalls have been reported due to the presence of toxic ingredients.

To prevent this, companies are investing in advanced counterfeit and tamper-proof packaging solutions, incorporating a combination of smart and conventional technological enhancements. Special emphasis is laid on multifunctional packaging, widening growth prospects.

Key Takeaways from the Study

• Global anti-counterfeit packaging market to expand at nearly 9% value CAGR from 2022-2027
• Europe remains a lucrative market, Asia-Pacific expanding rapidly
• By packaging format, bottles to capture over 45% of global revenue share by 2027
• RFID detection to remain preferred anti-counterfeit packaging technology, registering a value CAGR of 9.5%
• PET plastics to be preferred packaging material choice during the forecast period
• High implementation costs may restrict growth, especially in small and medium scale enterprises

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“Heightened awareness about safe packaging amongst consumers is prompting cosmetic companies to provide accurate product information, accelerating need for advanced packaging solutions,” says the FMI analyst.

COVID-19 Impact Analysis

The COVID-19 pandemic has altered consumer purchasing behaviour, with preference for contactless delivery taking precedence. Therefore, e-commerce channels are experiencing swelling business activity. This has sustained the demand for cosmetics across prominent geographies. This consistency in cosmetics sales is propelling the anti-counterfeit cosmetic packaging market.

Demand for skincare products has especially increased multi-fold, with consumers becoming highly cautious about their health. Striving to avoid contact with the virus, they are utilizing skincare products to prevent any kind of surface level infection. Therefore, anti-counterfeit solutions for skincare pharmaceuticals and cosmetics are witnessing enhanced uptake.

Market Structure Analysis

The global anti-counterfeit cosmetic packaging market is characterized by the presence of numerous regional and global level players.

• Avery Dennison Corporation,
• CCL Industries Inc.,
• Zebra Technologies Corporation,
• Honeywell International Inc.,
• OpSec Security Inc.,
• Uflex Limited
• Label Makers Pty Ltd.
• AlpVision SA
• Authentix Inc.
• Alien Technology Corp.

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 The aforementioned players rely on product launches and inclusion of advanced virtual technologies. Moreover, they also rely on strengthening regional distribution frameworks to penetrate lucrative markets.

In 2021, Alien Technology Corp. introduced the Higgs ^TM 9-inch memory IC, a next-generation RFID semiconductor integrated circuits. This device offers precise memory retention and read reliability under the most hostile conditions. Additionally, the system does not require additional input software.

In January 2022, CCL Industries Inc. acquired Ibertex Etiquetaje Industrial S.L.U. and Eti-Textil Maroc S.a.r.l. AU. The acquisition was worth approximately US$ 19.6 million. In March 2022, the company acquired Flexpol Sp. Z.o.o.

More recently, in June 2022, Fozzy Group, one of Ukraine’s largest grocery retailers, implemented Zebra Technology’s mobility solutions, including Android mobile touch computers, handheld scanners and software security.

Key Segments of Anti-counterfeit Cosmetic Packaging Industry Survey

Anti-counterfeit Cosmetic Packaging Market By Technology :

• RFID
• Security Inks & Printing
• Security Seals
• Holograms
• Mass Encoding
• Barcode
• Digital Encryption & Serialization

Anti-counterfeit Cosmetic Packaging Market By Packaging Format :

• Anti-counterfeit Cosmetic Packaging for Bottles
• Anti-counterfeit Cosmetic Packaging for Jars
• Anti-counterfeit Cosmetic Packaging for Tubes
• Anti-counterfeit Cosmetic Packaging for Sachets
• Anti-counterfeit Cosmetic Packaging for Pumps & Dispensers
• Others

Anti-counterfeit Cosmetic Packaging Market By Material :

• Glass Anti-counterfeit Cosmetic Packaging
• Paperboard Anti-counterfeit Cosmetic Packaging
• Metal Anti-counterfeit Cosmetic Packaging
• Plastic Anti-counterfeit Cosmetic Packaging
• Polyethylene (PE) Anti-counterfeit Cosmetic Packaging
• Polypropylene (PP) Anti-counterfeit Cosmetic Packaging
• Polyethylene Terephthalate (PET) Anti-counterfeit Cosmetic Packaging
• Others

Anti-counterfeit Cosmetic Packaging Market By Application :

• Skincare
• Hair Care
• Makeup
• Fragrance
• Nail Care

Anti-counterfeit Cosmetic Packaging Market By Region :

• North America Anti-counterfeit Cosmetic Packaging Market
• Latin America Anti-counterfeit Cosmetic Packaging Market
• Europe Anti-counterfeit Cosmetic Packaging Market
• East Asia Anti-counterfeit Cosmetic Packaging Market
• South Asia & Pacific Anti-counterfeit Cosmetic Packaging Market
• Middle East & Africa (MEA) Anti-counterfeit Cosmetic Packaging Market

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