Brazil faith based tourism market size is further projected to grow at a CAGR of of 7.5% between 2022 to 2032


Brazil is the largest country in South America. It (Brazil) is a synonym for long stretches of sandy beaches, colourful carnival, lively rhythms of samba, and one of the most popular football centres.

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The Brazil faith based tourism market size is estimated at US$ 911 Mn in 2022 and is further projected to grow at a CAGR of 7.5% between 2022 to 2032. Currently, share of Brazil faith based tourism market in its parent market (global faith based tourism market) is approximately ~4%-7%.

Faith based tourism is travel to religious sites to experience religious forms or to learn and admire their related arts, architecture, and other traditions. Rising preference among people to explore religious and heritage sites across Brazil is a key factor driving growth in the Brazil faith based tourism market.

2017-2021 Brazil Faith-Based Tourism Market Outlook Compared to 2022-2032 Forecast

In Brazil, there was significant growth in faith-based tourism from 2017 to 2021. However, with rising inclination towards visiting and exploring religious sites in Brazil as well as to attend the various religious events, faith-based tourism industry in Brazil is estimated to grow at a robust pace throughout the projected period.

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Brazil is the largest country in South America. It (Brazil) is a synonym for long stretches of sandy beaches, colourful carnival, lively rhythms of samba, and one of the most popular football centres.

This fascinating country is brimming with history, culture, religion, and world-class sports, and is bordered by a spectacular Amazon rain forest and lovely tropical seas, with fascinating people, plants, and creatures. As a result, travellers find Brazil to be one of the most intriguing tourism locations across the globe.

Further, tourism contributes 3.1% of GDP in Brazil, rising to 9.6% when indirect impacts are factored in. In 2018, the industry supported 2.1 million jobs, accounting for 2.5 percent of overall employment. Annually, 8.1 million faith-based domestic excursions are undertaken (tourists, not counting hikers), and this number is expected to significantly increase throughout the projection period.

During the projected period, demand for faith-based tourism is predicted to rise at a 7.9% compound annual growth rate (CAGR).

What are the Key Factors Driving Brazil's Faith-Based Tourism Market?

“Resurgence of Religiosity Among People Ignited Sales in Brazil Faith Based Tourism Market”

One of the key factors spurring growth in the Brazil’s faith-based tourism industry is the global proliferation of devoutly religious people wanting to connect with themselves by visiting sacred locations.

Similarly, the remarkable development of the Brazilian economy is a fundamental reason for the rise in religious tourism in Brazil. The government is continuously invested in developing and expanding infrastructures like transportation, hotels, hospitals, heritage sites and so on in order to maintain current growth. For instance, in 2021, the Brazilian government invested R$ 866 million in 762 infrastructure projects to improve the condition of tourist cities and valorize the sector’s potential.

To support expansion, the industry has invested in new technologies such as art of security systems. Brazil is a fascinating country with a lot to offer visitors. Each year, a big number of tourists visit Brazil because of its rich culture, heritage, history, and religious events.

“Rapid Growth of Online Social Media & Advancement in Technology Fueling Faith-Based Travel in Brazil

Brazil is a modern country with a diverse culture, as well as historical and architectural attractions that travellers may visit with their families. Beaches, valleys, hills, mountains, and museums are among the most magnificent sights in the country. All Christians, as well as many other religions across the world, have been influenced by these cultural legacies.

Social media networks affected the effectiveness, reliability, and usability of information when it comes to boosting tourism in Brazil. The availability of mass media channels has changed the way that people traditionally participated in Christian calendar celebrations because digital technologies make it possible to access the time of the festivities. Through internet interaction, believers generate and spread ideas, preserving the "flame of faith" through their testimonies and posts.

Furthermore, many religious sites are using different kind of technology and tools to attract more tourists. For example, The Catholic Church has increasingly engaged in ICT: websites, YouTube channels, blogs, Instagram profiles, and other tools that enable new forms of devotion, participation, and engagement with the holy as a result of technical growth and the resulting cultural and social changes.

Thus, rapid growth of online social media and advancement in technology are expected to boost the growth of faith based tourism in the country.

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Country Insight

How are Government Initiatives Helping Brazil's Faith-Based Tourism Industry?

Efforts by Government to Improve Condition of Tourist Cities Fuelling Growth in Faith-Based Tourism Market

The country's religious tourism has been promoted by the Ministry of Tourism. As per the Minister of Tourism Gilson Machado, religious travels in Brazil have tremendous potential for their cultural component as well as their socio-economic impact as a source of employment and money.

In order to explore the hidden potential of faith based tourism industry in the country, Brazilian government is investing rigorously in infrastructure projects to improve the condition of tourist cities and provide optimum facilities to religious tourists.

Many religious itineraries, such as the Real Route of Faith, the Path of the Saint Martyrs, the Path of the Seven Missions, and the churches of Ouro Preto, have previously been formed in various Brazilian states. The Mission Route, for example, is a successful example of an integrated roadmap linking neighbouring nations in the Southern Region. The Mercosur Tourism Ministers signed an agreement in April this year that formally established the Jesuit Way Route.

Category-wise Insights

Which Tourist Category is Responsible for the Rise of Brazil's Faith-based Tourism Industry?

"Domestic Tourists Account for the Majority of the Market's Income."

Religious tourism, unlike most other kinds of travel and tourism, appeals to individuals of all ages and income levels. As of 2022, domestic tourists account for the greatest portion of the market.

Domestic tourism is unquestionably the industry's driving force in Brazil. This is true in most nations. According to the World Travel & Tourism Council, around 8.1 million faith-driven domestic trips are made annually (tourists, not including hikers). This in turn is pushing the growth of domestic tourists segment in the market and the trend is likely to continue during the forecast period.

Which Booking Channel is Preferred by Faith-Based Tourists?

“Online Bookings to Remain the Most Preferred Booking Channel in Brazil Faith-Based Tourism Market”

Latin America's population is becoming more technologically savvy, resulting in an increase in online bookings and internet adoption. According to the survey, the online booking category accounted for a considerable percentage of the market. Thanks to an easy-to-use interface and an always-open booking system, customers may book at any time and from any location. E-commerce expansion has resulted in an increase in the number of online travel agencies (OTAs).

Which Age Group is Most Likely to Visit Religious Sites in Brazil?

"Faith-Based Tourism is Particularly Popular Among the Elderly and Senior People."

The number of visitors in the 46-55-year-old age group is expected to rise considerably throughout the research period, since this cohort is more likely to visit religious sites and is interested in visiting art, culture, traditions, and architecture sites in Brazil.

Competitive Landscape

Leading players operating in the market are focusing on expansion and giving heavy discounts in order to expand their business in Brazil. Further, they are adopting strategies such as acquisitions, mergers, and partnerships to gain a competitive edge in Brazil faith-based tourism market. For instance, in 2022, Despegar acquired TVLX Viagens e Turismo S.A (founded in 2010), a leading online startup travel agency in Brazil.

Similarly, companies like Hurb, the largest online travel agency based in Brazil founded in January, 2011 are offering various attractive faith based tour packages to promote tourism in the country.

In addition to this, various travel related startups are striving hard to improve their services in the country and promote religious tourism. For instance, in 2021, Buser, a Brazilian intercity bus startup raised around $138 million from LGT Lightrock, Softbank, Monashees and other venture capital firms to fund new services aimed at a ten-fold expansion next year.

Brazil Faith-Based Tourism Market by Category

By Tourism Type:

  • Day Trips & Local Gateways
  • Museums
  • Pilgrimages
  • Religious and Heritage Tours
  • Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In-Person Booking

By Tourist Type:

  • Domestic
  • International

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 66-75 Years

By Consumer Orientation:

  • Men
  • Women
  • Children

By Tour Type:

  • Independent Travellers
  • Tour Groups
  • Package Travellers

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Published in

Business , News

Published on

Aug 12, 2022

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