Cuisine is an integral aspect that represents the culture of the country and plays a critical role in shaping the tourism quotient of the place.
China culinary tourism market is estimated to reach US$ 5,405 Mn in 2022. As per the report, sales of culinary hospitality services in China are forecast to increase at a robust 14.7% CAGR. Total sales in the China culinary tourism market represent 3%-7% of the global tourism market.
2017-2021 China Culinary Tourism Market Outlook Compared to 2022-2032 Forecast
Cuisine is an integral aspect that represents the culture of the country and plays a critical role in shaping the tourism quotient of the place. Due to its distinctive environment and rich cultural legacy, China's tourism sector is predicted to grow significantly. The practice of creating, appreciating, or indulging in the excellent cuisine is one of the many elements that influence culinary tourism in China.
As a result, the value of the China food sector has increased. In case of culinary travel, tourists stop at various places to sample a wide range of foods and drinks that are native to the country’s population. As more food enthusiasts travel to experience new food cultures, cuisines, and drinks, it is projected that the culinary tourism sector in China will grow.
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What are the Noteworthy Trends in China Culinary Tourism Market?
“Multifaceted Regional Cuisine is Stealing the Show”
China's beautiful environment helps fuel the nation's booming tourist industry. Travelers nowadays select locations for their vacation based on the local cuisine. China offers a vast selection of cuisines for visitors. China's tourist industry has made it possible for visitors to independently explore the country's cuisine. Additionally, by promoting culinary tourism in China, the tourism industry might help many unemployed locals find opportunities and raise awareness of Chinese culinary traditions across the globe.
“Online Food Blogging is Fueling the Popularity of Chinese Cuisine”
The internet has advanced quickly in recent years and is being utilized as a powerful tool for advertising and marketing, especially in travel and hospitality sectors. In a way that is distinct from traditional media, the internet offers information representation, collaboration, communication, interaction, and commerce.
A successful website can draw users, hold their attention, improve engagement, guarantee their return, learn about each user's preferences, and then communicate that knowledge back to the users to deliver tailored interactions and experiences.
The internet has had a significant impact on the culinary tourism sector in China as various food bloggers are promoting the cuisine at social media platforms such as Facebook, Instagram, and video sharing platform YouTube. This plays a critical role in the development of the China culinary tourism market.
Country Insight
How is China's Diverse Culture Fueling the Culinary Tourism Sector?
“Travelers in China are Keen on Street Food Tourism”
Chinese food, curries, and other dishes with diverse spice characteristics and flavour notes are recognized as works of art. Chinese food is popular across many countries as it embodies distinctive flavours and strong spices notes.
The desire to learn more about China's culture and customs is another important factor which is boosting sales in the country’s culinary tourism market.
Through culinary tourism, travelers get to explore different regional foods and cuisines and understand the local culture. Food is considered one of six foundations of tourism alongside travel, transportation, lodging, entertainment, and shopping, which cannot be unnoticed. The Chinese government has issued various policies to support gastronomy tourism and promote the regional food culture in the context of tourism for visitors and travelers.
Category-wise Insights
Which Activity Type is the Most Preferred?
“Cooking Classes are the Most Popular Activity Among Chinese Food Enthusiasts”
China culinary tourism market offers a variety of activities, such as cooking classes, restaurants, food festivals, and culinary competitions. Travelers choose to take culinary lessons to learn how to make delectable Chinese dishes such as dim sum, traditional noodles, hot-pot cooking, and street food. These lessons last between two and two and a half hours. They occasionally take place at the hosts' homes, when the hosts prepare meals from scratch using items they get at the neighborhood market.
Which Type of Booking Channel is Most Preferred?
“Online Bookings for China are Being Preferred by Travel Enthusiasts”
Bookings for a Chinese food tour can be made through phone calls, online websites, or in person. The online mode is the most popular booking channel. Bookings cannot be made on the spot due to the popularity of China’s culinary tourism and long waiting hours. Tourists can benefit from fantastic offers, discounts, and comprehensive information about the tour by making online reservations. Following the Covid-19 pandemic, the online reservations channel has gained popularity because it allows for cashless transactions, which was a crucial practice during the covid-19 pandemic.
Which Tourist Type Will Offer Opportunities to China Culinary Tourism Players?
“Influx of International Tourists in China Will Remain High”
International tourists are showing great interest in China’s culinary tourism experience and the government is also taking initiatives to improve the infrastructure to provide a better experience to travelers. International vacationers are individuals who are extra inquisitive about getting to know the nuances for Chinese cuisine.
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Competitive Landscape
Leading players in the China culinary tourism market are specializing in enhancing their services by offering discounts, new excursion places, and applications to provide a memorable experience to international tourists. For instance:
However, as the culinary sector in China is witnessing many entrants, travel agencies are partnering up with homegrown chefs and local bars and eateries to offer unique experiences. They are also offering cab rental services, online booking platforms, and location-specific experiences that enable travellers to enjoy a holistic culinary experience at the most remote locations as well.
China Culinary Tourism Market by Category
By Activity Type:
By Booking Channel:
By Tourist Type:
By Tour Type:
By Consumer Orientation:
By Age Group:
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market.
Aug 12, 2022
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