The Halal Cosmetics Market is Quite Dynamic in Nature and has been Expanding at a fast pace
The market for halal cosmetics is expected to increase significantly over the next few years, according to a recent analysis by Future Market Insights (FMI). By the end of 2022, it’s anticipated to reach US$ 474.7 million. Halal cosmetics producers are continuing a trend by investing in the market to expand the current product selection and geographic reach.
Muslim population has emerged as a prominent consumer base, characterised by untapped product segments of cosmetics and rising per capita spending. This has prompted consumer and personal care product manufacturers to capitalize on the emerging latent opportunity.
Companies are optimistic with regards to purchasing power of members of this population. It is more than likely that over the span of the next four to five years, they will be focusing on developing innovative products and designing market level strategies capitalize on existing opportuniti8es.
Increasingly, awareness of the use of porcine-based ingredients in cosmetics is causing a shift towards Halal-certified products, also among the non-Muslim population. Additionally, the use of swine placenta in cosmetics, including wrinkle creams and facemask, is a factor of grave concern among certain section of consumers.
This change in consumer buying preference has encouraged the players in the market to stimulate innovation and expand the portfolio, tapping the unexposed segments of the industry and as a result escalating the demand over the forecast period.
FMI in its latest study has forecasted the market to rise at a CAGR of 11.6% between 2022 and 2031. In terms of product type, the skincare segment will account for a notable share. An increasing number of consumers are gaining awareness regarding the use of impure ingredients in the cosmetic industry. Since skin care is a huge part of daily routine, consumers, men and women alike, are shifting towards halal skin care products
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Key Takeaways from the Halal Cosmetics Market Study
COVID-19 Pandemic Causing Significant Disruptions
The current pandemic outbreak has posed numerous challenges on the part of supply side and demand side. The temporary regulation imposed by regional governments to restrict the movement has impacted supply chains drastically. Besides this, the specular shift from discretionary spending to essential goods has further negatively impacted the market growth.
Another major change in consumer buying behaviour is witnessed in the form of a shift from store based retailing to online retailing facilitating a wider market reach. The budding companies in the industry have faced major logistical issues restraining the profit generation.
However the market is currently entering into reviving phase across different regions, which is further an indicator that points out towards new opportunities for established as well as the newly mushrooming companies.
Who is winning?
A few of the key players in the halal cosmetics market are Iba Cosmetics, Martha Tilaar Group, Clara International, Kao Corporation, Andalou Naturals, Ivy Beauty Corporation Sdn Bhd, Nature’s Dream, Prolab Cosmetics, Inglot Cosmetics, One Pure, and Talent Cosmetics, among others.
The players are aggressively investing to encourage and promote product development with an aim to gain a competitive advantage over other players operating in the market. Innovative product portfolio establishment and expansion of portfolio is the most adopted strategy by the leading players.
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Halal Cosmetics Market Key Segments
By Product Type
By End User
By Sales Channel
By Region
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market.
Aug 28, 2022