A holiday with family and friends to spectate a mega sporting event is no longer an alien concept for Indian travelers.
The India sports tourism market which currently values at US $ 9469 million, is expected to surge at an incredible CAGR of 14.8%, and is predicted to be valued at US $ 37646.36 million during the forecast period, as analyzed by the experts in Future Market Insights.
“Increase in the Franchise games coupled with increasing involvement by the government to develop the infrastructure is expected to drive the India sports tourism market.”
There are big mainstream tour operators who set up a separate division to tap the potential of Sports Tourism. A new concept in India about a decade ago, Sports Tourism, has developed rapidly over the past five years. A large number of agents and tour operators are introducing interesting packages surrounding major sporting events. This is expected to have a positive impact on India sports tourism market trends.
A holiday with family and friends to spectate a mega sporting event is no longer an alien concept for Indian travelers. Today, sporting fanatics across the world are willing to spend to set across India to experience the thrill and excitement of watching their favorite game live.
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Sports the travel industry is seeing a significant percentage of development as people across the world are indicating more eagerness for visiting a nation to go to the occasion of the games, as indicated by industry specialists. Internationally sports and the travel industry is a multi-billion-dollar industry.
The principal love for Indians is cricket and they travel to watch the amusement, regardless of whether in India or abroad. There has additionally been a move in the enthusiasm for other wearing occasions like Hockey tournaments, and Kabaddi tournaments which are regularly organized in India.
Additionally, the government is taking important steps to ensure that the India sports tourism key trends and opportunities are likely to improve with the passage of time.
What are the Key Drivers Impacting the India Sports Tourism Market?
Mega and small-scale sports tourism have the prospective to contribute to the social, economic, infrastructural development, and culture of the hosting country or city. Sports tourism involves the travel of persons for non-business reasons to participate in and or observe sporting activities.
Sports tourism involves several activities. In addition to both participating and observing the sporting events, people who travel for sports tourism may also have a conferred interest in visiting the state-of-the-art sporting facilities such as stadiums. For example; Narendra Modi Stadium is the largest stadium in India with a capacity of 132,000 and the second largest in the world behind the Rungrado 1st of May Stadium in Pyongyang, North Korea, which has a capacity of 150,000. This is anticipated to change the perception of India sports tourism market outlook for good in the future.
Mega sporting events provide a platform to incorporate social and cultural features of the host community/city/country into the overall tourist experience. These events are good occasions to showcase the cultural heritage of the country such as its history, historical sites, food, music, art, architecture, and overall what makes the host country unique and interesting to want to return to in the immediate future.
Sports tourism provides the host country with high media coverage. This coverage will cover not only the sporting event but also provide important information about the country’s cultural and entertainment locations as well as an overall country profile. Consequently, the India sports tourism market trends are expected to see an upward curve.
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What are some of the challenges experienced by the India Sports Tourism Market?
Apart from cricket, people are not willing to participate much in other sports related activities. This is something which has to contemplated by the stake holders, and they need to come up with better ideas.
Moreover, there are no proper infrastructures available for other sports like skiing, surfing, cycling etc. This means that the India sports tourism market is losing at a place, where it has a potential to make lots of money because of the diverse geography.
Technology has definitely been a boon in the current times. But technology has also been responsible for developing online games, and these online games have gone stronger especially after Covid 19 pandemic, and this has not been a very good indication for the India sports tourism market.
Role of government in developing India Sports Tourism Market
The government has been actively taking steps to improve sports tourism in India since the last 5 years. Be it infrastructure development, allocation of funds, etc. the government has been involved in taking most of the right steps to see to it that the India sports market size increases in the coming future. Some of them include:
How is the Start-up Space Acing in the India Sports Tourism Market?
With life returning to normalcy after each passing day, and customers willing to spend large bucks to enjoy some quality time, the start-up ecosystem of the India sports tourism market is doing everything it can to provide the visitors best of experience.
The start-ups are looking at ways to amalgamate sports tourism with regional tourism. In this way, the tourists will get to see the sports during the scheduled time and during other times they will be having an itinerary and will visit the places as per their interest. This is well expected to increase the demand for India sports tourism.
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Competitive Landscape
Leading players operating in India and other country-based companies operating in India are focusing on expanding their businesses. Apart from that, the major players are looking at ways to enter into exciting collaborations with some major players in the hospitality industry to provide customer delight.
Some of the recent developments are:
Key Players
Sports Travel, Expedia, Sports Konnect, Fanatic Sports, Melsh Sports Tours, Ananta Group, homas Cook Etc.
Market Segmentation
By Sports Type:
By Sports Tourism Type:
By Consumer Orientation:
By Booking Channel:
By Tourist Type:
By Tour Type:
By Age Group:
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market.
Aug 16, 2022
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