The global mobile marketing market is likely to reach a valuation of US$ 68.56 Bn by 2032 from US$ 15.34 Bn in 2022, rising at a strong CAGR of 18.1% throughout the forecast period.
The global mobile marketing market is likely to reach a valuation of US$ 68.56 Bn by 2032 from US$ 15.34 Bn in 2022, rising at a strong CAGR of 18.1% throughout the forecast period.
The rising number of mobile customers preferring online shopping while going through omnichannel to make themselves aware of the product and services is fuelling the growth of the mobile marketing market. Businesses use the mobile web and mobile applications related to their product or service for marketing it amongst the masses.
High penetration of smartphones, better network bandwidths and easy shopping is pushing businesses to take their marketing strategy online, listing it online, tracking the progress through dimensions and traffic, analyzing the data and lastly, improving the marketing approach.
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Advertising and PR companies are also focusing on decoding the multiple algorithms of various social media platforms in order to promote products and services there while using tools like chatbots, 3D modelling, push recommendations and assistants.
With the help of AI and Predictive search, the businesses sense the customer behaviour and then hit them with a specific marketing campaign that fulfils their demands, enhancing the end-user experience and increasing the sales of their product or service.
The use of social media marketing (SMM), along with website monitoring and search engine optimization, provide business with an overall idea of running marketing campaigns such as Facebook marketing campaigns, Email Marketing campaigns.
Mobile marketing helps brands in reaching the masses as it is a convenient way to market your products and services in the global market space. The latest mobile marketing trends include Instagram marketing, Facebook marketing, Video marketing and LinkedIn Marketing.
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Key Takeaways
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Competitive Landscape
The mobile marketing market is very vast and has a lot of potential for businesses and their components. SAP, Adobe, Swrve, Vibes, Braze, Acoustic, Oracle, Salesforce, Localytics and Airship are some of the major companies.
Vendors focus on integrating their platform with the latest tech like AI, increasing their R&D spending, getting involved in partnerships and acquisitions, and other growth tactics to be active in the competition.
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Platform , Services , Messaging , Push notification , Mobile Emails , Quick Response (QR) Code , Location-based Marketing , Mobile Web , Retail and eCommerce
Jun 23, 2022