We have mentioned the benefits of news release for your business. But if you are new to this, then we want to offer you the guideline which you can follow to create your proper news release. The following are some tips you can follow:
1. The Heading
- The heading should be to the point, precise and exactly what the news release is about. There is no requirement of creativity with the heading. Its job is to grab the attention of your audience to read your release. In which you can pour out your creativity. But we will get to that a little later.
- It is recommended that you write your heading or headline at the last. This way you know what your release entails and you can put the words to describe what the release is exactly about.
- This is what that is going to catch the eyes of your audience. Make sure you make the heading pop.
- The headline requires a larger font and make sure you bold out the heading. It brings more focus. The heading needs to be written in present tense and try to avoid using “a”, “the” and some phrases or wordings like “to be”. Capitalizing every word is not required. Sometimes the font or style which you use to write the heading can have some graphical attraction for the readers.
- The most important and also easiest component of making a good heading is to extract key words from the body of the news release. These words can attract attention of those viewers looking for exactly that in the articles or releases they are searching for.
2. Body of the news release
Most journalists don’t have the time to read everything and mostly mundane news. They do not have the time to research the necessary information required about your business and its announcements. Hence, this is your time to make an impression with the help of this release.
- As we say the first impression is the last impression. Try to make the first sentence say what the main issue of the news release. It should say exactly what it is about.
- The body of the release should be precise and to the point. Lengthy sentences and the news release itself make the reader uninterested to read it.
- The first paragraph should act as a summary of the news release.
3. How will your audience relate to it
- How does this apply to your audience? That is what they are interested to know. They do not want to waste their time reading an entire news release only to find out that it is of no use to them. Your news release at some point in the beginning should state for whom the news release applies to.
- The whole news release needs to come together. Bits and pieces of information, jumping from one paragraph to another are all factors that might adversely affect the perception of the reader. Your information might get lost as it lacks structure. Make sure there is cohesiveness between all the paragraphs and begins and ends on a nice note.
5. Hard numbers
Use actual figures and as we call it hard numbers to support your news release. This offers credibility and information that your audience might be looking for.
You need to be extra careful that your news release has not grammatical errors. This totally negates the impact of your post. When your audience will see errors they will very quickly get turned off by this and chalk it up to being unprofessional. This will turn away more heads than it will turn around.
7. Bringing in a human element
When you offer quotes from the person close to the project or product, or maybe the business itself, people will try to relate to it. This offers a relation with your viewers rather than simply stating your news.
8. Contact information
Sometimes it occurs that the individual or business writing a news release might overlook the need of giving their contact information. When reporters or journalists would want to contact you, they would not have to go through massive lengths to find it and reach you. Hence, it is advisable that you offer it beforehand. This saves time and increases the possibility for others to contact you.
When creating the release, you need to make sure the length does not exceed one page, or maximum two pages. As mentioned before, it is crucial that you do not make your readers lose interest. This will make you identify the most important aspects of your news release and concentrate just on that. Giving your readers the time and patience to read the entire news release at one go.
8. Links and references
Your news release needs to be precise and compact, but that does not necessarily mean that you cannot give them further information for their benefit. If there is more that you would want them to know, then simply put useful links and directions to articles or posts that enhance the importance of your news release and other information that might need to be taken into consideration with it.