Editorial Guidelines


Press releases are the best way to communicate information to the media. Journalists and editors need to be sure they know what is happening and that the news is interesting. The aim of a press release is to positively influence public opinion about your company. In this guide, you will learn how to write press releases, what gets published and how to get noticed.

Editors don't have much time. They only have a few seconds to decide whether or not to publish a press release. Care should be taken with the content and structure of the press release so that the potential recipient does not hit the delete button too quickly.

The content of a press release is related to the AIDA formula (A = attention, I = interest, D = desire, A = action). This formula can be useful when working with the content of the press release.

At PRnob, all press releases are reviewed by the editorial team before they are sent out to ensure that the content is in line with the guidelines and is useful to the media and other potential readers. Therefore, please follow the editorial guidelines below when sending material to PRnob. This will avoid unnecessary delays in the approval process.

All press releases sent to PRnob must meet the following criteria:

The release must be drafted as a press release.

Be concise and avoid potentially defamatory material.

Avoid vulgar language, exaggerations, unsubstantiated claims and breaches of privacy.

Cite verified sources of information.

Do not publish material that is offensive to individuals or groups or that could be perceived as vindictive.

Do not use threatening, abusive, violent, intimidating or other inappropriate language.

Clarify opinions and quotations or attribute them to the organisation rather than to the facts.

Provide reliable sources, such as legal documents.

Do not encourage or display any form of expression of hostility, prejudice, fascism or unnecessary aggression.

Do not express personal views that may offend persons or in any way to any group.

Not create a negative public image, insult, demean or disparage people or groups.

PRnob will ensure your content is of interest, correct and properly formatted before sending out a press release. If you follow these guidelines, we will approve your press release and have it published immediately on our platform.
Instructions for issuing press releases should be clear, relevant and interesting and should not contain any advertising, unsolicited or unwanted information. However, any press releases must contain the following information and conditions:

Appropriate tone: Press releases should not contain advertising or direct quotes ("you", "I", "we", etc.), unless a representative of the company or organisation is mentioned. A direct quotation means that it is an advertisement and not a press release. Promotional elements such as slogans, exaggerated product or service claims or the use of large text to attract attention also reduce the credibility of a press release.

Excellent content: Press releases must contain information on new products and services, company developments and updates, organisational events such as anniversaries and awards, newsletters and expert opinions on important topics. The title of the press release should be clearly defined.

Written consent: In the case of network marketing companies, public companies and mergers and acquisitions, PRnob may require the written consent of the CEO to publish a press release. Any independent representative of a network marketing, distribution or events company must obtain the consent of the company's CEO.

Explanation: PRnob requires that press releases about court or criminal proceedings be accompanied by the case number, court number and other relevant documents.

Length of press release: Press releases should be between 300 and 800 words in length. The length of a press release is directly related to its distribution. If it is too short or too long, it is less likely to be found by search engines.

Relevant contact details: Press releases must include a valid name, telephone number and email address.

Format: Press releases must not contain design elements such as HTML fonts, custom fonts, tables or design clauses. In addition, press releases should only be allowed in part or not at all. References, including those that are not allowed or should not be included in the press release, should not be included or omitted. Before submitting a press release, check that all links in the press release are correct. If the website is not working or is not fully functional when the press release is sent, remove the link or wait until the website is fully functional before sending the press release.

Correct grammar and spelling: Press releases should be grammatically correct. No errors should be found in spelling or in other forms. Press releases that are grammatically incorrect are less likely to be accepted by our review team.

Indicate the source of the press release: PRnob requires you to indicate the source of the release in the subject line. The source of the release is the company or organisation that issued the release. If your agency, company or organisation created it on behalf of a client, the source is the name of the client company or organisation. There must be a clear link between the company or organisation and the press release.

Supported file format: PRnob will only accept releases containing images with the following extensions: .jpeg, .png.

E-mail address: PRnob does not recommend using an email address in the text of a press release. If an email address is provided, the editor will change it to (at) example (dot) com.

Pornographic content: Press releases must not contain references to pornographic or illegal material or offensive language.

Misuse of links: Limit a link to 100 words. This policy is intended to protect links in press releases and on the PRnob network.

Defamation: PRnob will not publish content that is intended to harm or retaliate against any person or entity. This includes content that incites or expresses hatred, prejudice, racism or gratuitous violence, or content that attacks individuals or groups, demonizes the behavior of a community, or harasses, humiliates, insults or attacks the personal views of individuals or groups. PRnob also does not allow press releases that contain promotional material.

Plagiarism: Information, photographs, articles, columns, editorials or news items from other websites or publications may not be used in press releases, especially if they are copyrighted.

Duplicated content: All publications must contain a significant proportion of original content. Templates must not be used. The use of copyrighted content from other sources is a violation of PRnob's Terms of Use.

Third party press releases: PRnob accepts press releases from law firms only if the law firm is a party to the dispute. PRnob does not accept press releases from third parties in connection with the dispute.

Loans and short-term loans: We do not sell or offer unsecured loans, including installment loans and short-term loans.

Non-approved stock symbols: It is recommended that all approved stock symbols be used in the press release, but each stock symbol must be approved by the company issuing the release.

Firearms: Sales of firearms, ammunition, antique and functional firearms, airsoft and paintball guns, martial arts weapons, 3D printers, and maintenance and repair supplies and parts for finished and unfinished firearms are not allowed.

Viruses, scripts and code: Prnob does not accept material that contains viruses, scripts, programs, web pages or other harmful code that can damage, alter or disrupt computer systems.

Medications: PRnob does not accept medications from online pharmacies or websites that sell controlled substances. However, this does not apply if the website or pharmacy specifically states that the drug is available by prescription. The approved seller must be registered in the United States or the United Kingdom.

Dietary supplements: PRnob does not allow any health supplement content, regardless of any claims of legality.

Weight loss products: PRnob does not endorse any weight loss product or ingredient.

Sexual stimulants: PRnob does not endorse any content that improves sexual function or performance.

Tobacco: Any publication that promotes the sale, use or imitation of tobacco products such as cigarettes, vaporizers, e-cigarettes or urine cigarettes.

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