Press releases are the most effective way to communicate information to the media. Journalists and editors need assurance that your content is both newsworthy and professionally presented. Our guidelines ensure your press releases positively influence public opinion while maintaining the highest standards of quality and credibility.
Editorial Insight: All press releases undergo thorough review by our editorial team before distribution to ensure alignment with industry standards and maximum usefulness to media professionals and readers.
Master the formula for press release success
Capture editor's interest within seconds with compelling headlines and strong opening statements.
Maintain engagement with relevant, newsworthy content that addresses audience needs.
Create value perception through benefits, solutions, and compelling storytelling.
Drive response with clear calls-to-action and accessible contact information.
Time is Critical: Editors typically spend only a few seconds evaluating press releases. Proper content structure and adherence to guidelines prevent immediate rejection and ensure your message gets the attention it deserves.
Essential criteria for press release approval
Formatting and technical requirements
Optimal word count for maximum impact
Press releases should be between 300 and 800 words. This range optimizes search engine visibility and maintains reader engagement. Content outside this range may face reduced distribution effectiveness.
Technical and styling requirements
Visual content specifications
.jpeg, .png extensions only
Original or properly licensed images only
High-resolution, professional images
Materials not accepted for distribution
Must include case numbers and official documentation
Original content required; no templates or copied material
Only direct parties involved may submit related content
No unverified health claims or controlled substances
No endorsements of weight loss products or ingredients
No content promoting sexual performance enhancement
No sales or promotion of firearms, ammunition, or related items
No promotion of tobacco or vaping products
No viruses, scripts, or harmful code in any form
How we ensure quality and compliance
Initial assessment for completeness and basic requirements
Detailed review of content quality, accuracy, and compliance
Verification of formatting, links, and technical specifications
Editorial approval and scheduling for distribution
Press releases that follow all guidelines are typically approved and published within 24 hours. Non-compliance may result in delays or rejection.
If you have questions about our editorial guidelines or need help preparing your press release, our team is here to assist you.
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