Editorial guidelines · updated October 2026
A human editor reads every release sent through PRnob before it goes to a single outlet. This page explains what we look for, what we turn down and how to get your release approved the first time, so it goes out on schedule.
Editors want to know what changed and who it matters to. If your first two lines answer that, you're most of the way there.
Got a sale or offer to share? Tie it to something real, like a launch, an anniversary or new research, and lead with that.
Newsrooms expect a familiar layout. Follow it and your release is easier to approve, publish and pick up.
FOR IMMEDIATE RELEASE
Kestrel Labs Opens Second U.S. Office in Austin to Support Client Growth
The retail analytics company plans to fill 40 new roles over the next 12 months.
AUSTIN, Texas, Oct. 23, 2026
Kestrel Labs, a data analytics company for mid-sized retailers, today opened its second U.S. office in downtown Austin to serve its growing customer base in the South.
"Austin puts us closer to the retailers we work with every day," said Dana Ortiz, CEO of Kestrel Labs.
About Kestrel Labs
Media contact: Jordan Lee, Kestrel Labs, press@kestrellabs.example
Say what happened in plain words. Keep it under about 100 characters, in title case, with no ALL CAPS or exclamation marks.
One or two sentences that add the key detail your headline couldn't fit.
The city, state or country and the release date, at the start of the first paragraph.
Who, what, when, where and why, in two or three sentences. Many readers stop here, so put the news first.
Background, figures and context in short paragraphs, most important detail first.
From a real, named person with their job title. Use it to add a view or a reason, not to repeat the facts.
A short "About" paragraph: what the company does, where it's based and its website.
A name, company, email or phone number for journalists. This is the only place contact details belong.
Write it the way a reporter would. Clear, factual and calm reads as credible. Hype reads as an ad.
These rules keep your release readable on every outlet in our network.
| Requirement | Guideline |
|---|---|
| Word count | At least 300 words. The maximum depends on your plan: 500 words on Basic and Standard, 800 on PRO and on demand with Advanced. |
| Links | Up to 3 working links on Basic, Standard and PRO, and on demand with Advanced. Every link should go to a live, relevant page. |
| Format | Plain text, with paragraphs and simple subheadings. No HTML, custom fonts, tables or design elements. |
| Images | JPG or PNG only, in high resolution. Use images you own or have the right to use. |
| Contact details | Email addresses and phone numbers go in the media contact section, not in the body text. |
| Originality | Written for this release. No templates, spun text or content copied from other sites. |
| Sources | Statistics, research and claims about other companies need a named, checkable source. |
To protect our partner outlets and their readers, we decline releases in these areas, however well they're written.
Every release goes through the same four checks before it's sent to our network.
We confirm every required part is there: headline, body, boilerplate and contact details.
An editor reads it for news value, accuracy, sourcing and tone, and checks it against the rules on this page.
We test the links and check the formatting, word count and images.
Once approved, your release goes out right away or on the date you picked.
Releases that meet these guidelines are reviewed and sent the same day on working days. Releases that don't may be delayed or declined.
Most holdups come down to a handful of small, fixable issues. Check these before you submit.
| Problem | Quick fix |
|---|---|
| It reads like an ad | Swap adjectives for facts. Say what's new, who it affects and why now. |
| Too short or over the limit | Add context, data or a quote to reach 300 words, or trim to your plan's maximum. |
| Too many links | Keep the three that help the reader most, unless you're on Advanced. |
| Claims with no source | Name the source, or take the claim out. |
| Email or phone in the body | Move it to the media contact section at the end. |
| Missing boilerplate or contact | Add a short "About" paragraph and a named media contact. |
| Image problems | Upload a high-resolution JPG or PNG you own or have licensed. |
| Copied or reused text | Rewrite it in your own words for this announcement. |
At least 300 words. The upper limit depends on your plan: 500 words on Basic and Standard, 800 on PRO and on demand with Advanced. Most releases read best somewhere between 400 and 600 words.
Up to three on Basic, Standard and PRO, and more on demand with Advanced. Each link should go to a live page that's relevant to the news.
High-resolution JPG or PNG files that you own or have permission to use, such as product photos, headshots or your logo.
Releases that follow these guidelines are reviewed and sent the same day on working days. A release that needs changes takes longer.
Usually because it reads like an ad, makes claims without a source, breaks a technical rule or falls under content we don't accept. The "Common fixes" table above covers the usual causes.
Yes, if you're authorized to act for that company. We don't accept releases about a business or person from someone with no direct involvement.
Company news that sticks to checkable facts can be accepted. Unproven health claims, controlled substances, weight-loss promotion and sexual performance products are not.
Yes. Our press release writing service turns your notes into a release that meets these guidelines. PRO and Advanced plans also include a writing consultation.
Our editors can write it for you or help you shape it. Questions about these guidelines? Email info@prnob.com.
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