14 Ways to improve Online Presence of a Website

Step 1: Submit your Website to Search Engines -  Once your website is launched, submit the site map of your site to major search engines such as Google, yahoo and Bing. A sitemap is a list of pages on a website. Submitting a sitemap helps make sure the search engines know about all the pages on your site, including URLs that may not discoverable by normal crawling process.

Here shows the URL to add your website to Google Search Engine : http://www.google.com/submityourcontent/website-owner/

Here shows the URL to add your website to BINGe Search Engine : http://www.bing.com/toolbox/submit-site-url

Here shows the URL to add your website to BINGe Search Engine : http://submit.search.yahoo.com/ 

Step 2: Link your website to Google Analytics and Bing webmaster tools – Goggling “How to link a website to Google analytics and Bing web master tools” would help you get the process. By linking website to these tools it will help you to track online presence of a website.

Step 3: Identify broken links of a site – A broken link is a link that directs visitors to a web page or file that no longer exists. There are many benefits when the broken links on you websites are fixed. First and foremost, you will give your visitors a better user experience. Many SEO experts say that fixing broken links, missing images and 404 page errors would improve overall search engine ranking. By running a crawl testing with a free tool like Xenon (http://home.snafu.de/tilman/xenulink.html ) would help identifying the broken links. We strongly recommend website owners to fix the broken links as soon as possible.

Step 4: Test Your website design with Browser Emulators – Several web browsers such as Internet Explorer, Firebox, Safari, Google Chrome and Opera are available in the market. A website looks different in different browsers. Hence testing the design of a website on browser stimulators is a vital step in making sure your website is OK on all modern browsers. By running a test on http://designmodo.com/bross-browser-compatibility, www.broswerstack.com, http://mobilemoxie.com and www.netmarketshare.com would help performing the test for your website.

Step 5 :  Loading Speed of a website -  In general websites that load completely in less than 10 seconds  are more visible on search engines. Hence, we would strongly recommend you check the loading speed of your website and make appropriate changes to improve loading speed.  It is not a difficult task. Enter the page  here https://developers.google.com/speed/pagespeed/insights/ and run the test.

Step 6 – Establish a KPI Dashboard – No matter what your website does, you need few KPIs to monitor your online presence on the web. These KPIs can be monitored on a daily basis, weekly basis or on a monthly basis. Few sample KPIs are number of visitors/day/week/month, number of sales per day/week/month. Depends on your business, establish a few KPIs

Step 7 : Article Marketing – This is one of the best way to improve your online presence and to get potential customers for free.  As many think, it is not a difficult task.  Let me give an example. If you run a “ABC Pizza” store in London and what you can do is that write an article about Tower Bridge in 500 words and post it in local directories & free article databases such as http://ezinearticles.com/ and social websites such as facebook.com, twitter.com and Linkedin. This would help getting more traffic to your website for FREE.

Step 8: Create Google Alerts – It is a free service from Google. It can give a heads up to you when your brand is mentioned on your site that it is linked to www.google.com/alerts.

Step 9 : Make email signup/subscription available – Capturing the email addresses of your potential customers/audience can be a huge win for the influence you are able to wield later to promote new content, products or offering. You will like to carefully consider how and where you can offer something in exchange for permission to build an email list. One of the most common ways to build good lists is to offer a white paper, eBook, video or other exclusive content piece for download in exchanging for an email address.

Step 10: Create your Site/Brand’s social Accounts – Social media has become popular and powerful enough that any website should be taking advantage of it. At a minimum, I would recommend creating accounts on the following networks: twitter (www.twitter.com), face book (www.facebook.com/business), LinkedIn (www.linkedin.com), Google Plus (www.google.com/+/business) and YouTube (www.youtube.com)

Step 11: Connect Your Social Accounts: If you have just set up your social accounts, you have likely added your new site as a reference point already. But if not, you should take  time to visit your various social profiles and make sure they link back to the site you are launching or you have launched. It is also a great way to leverage your existing branding and engagement, increase referral traffic to your new site, and send social signals to the search engines, which may increase your ranking in the SERPs.

Step 12 – Make a list of Outreach Contacts – Depending on your niche, you may have traditional media  outlets, bloggers, industry luminaries, academics, twitter personalities, powerful offline sources, or other that could provide your site with visibility and value. Don’t just hope that these folks find you, though;  create targeted list of sites, accounts, and individuals you want to connect with, and form a strategy to reach the low-hanging fruits first. The list should include as much contact information as you gather about each target, including twitter account name, email and physical mailing address. You can leverage all of these to reach out these folks at launch. If you tell the right story and have a compelling site, chances are good that you will get at least few of your targets to help you promote your site.

Step 13: Watch your SEO Score – Every website has a SEO Score and it ranges from 0 to 10(High Quality SEO Score: 8, 9 and 10; Average SEO Score: 7 and low quality SEO Score (6 or below). SEO Score predicts the ability of your site to generate leads and produce an income stream for you. This has nothing to do with pay per click advertising, but a good SEO Score is vital for placement in the free or organic section of search engines.

Step 14: SEO Audit : If your score is 7 or above, we strongly recommend you continue doing the activities to maintain your SEO score or to work on improving your SEO Score to 100. If your score is 6 or below, we strongly recommend business owners to do an SEO Audit to find the weaknesses of your site. We provide free SEO audit for websites.  Copy and paste the URL “http://www.nioseo.com/seo-check.php” on any browser to submit the SEO Check request.  Our SEO Consultants use SEO tools and they manually look at the site and provide the tips to improve your score.

Summary : Improving online presence of your business and making them known is a vital part of attracting new customers, no matter whatever industry  your small business operates. In the past there were many methods like TV Ads, sending emails to customers, displaying Ads where many people gather  wereused to reach out the customers. With Internet, we have few more critical options available to reach out the customer. 

If you follow the steps mentioned above, we are confident that you can reach out millions of customers around the world. Also, the steps mentioned in this ebook are easy to do and is less expensive.

Need help for generating more business by improving your online presence by our Search Engine Optimization services, please reach out to NIO SEO Consulting Firm(URL : www.nioseo.com; mobile (91) 917 621 5777; email : info@nioseo.com). We look forward to helping you better grow your business in coming days.