Albany, New York, December 6, 2016: It is well known that, English is spoken by more than one billion people and is the most popular second language learnt globally. Now, the people from different countries are also learning English language from various digital tools which are boosting the growth of the market. A new study focusing on the factors driving the growth of this market has been added to Market Research Hub’s database, titled as “Global Digital English Language Learning Market 2015-2019”. Research analysts estimate the Global digital English language learning market to grow at a CAGR of 12.69 % over the period 2014-2019.
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Geographically, report covers the global market including several key regions such as APAC region, Western Europe, North America, Latin America, MEA region and Eastern Europe. According to the report, the increasing number of English language learners is one of the major drivers of the market. This is mainly attributed to globalization, urbanization and the prospects of better education and employment opportunities. Key countries highlighted in the report are China and U.S. It has been observed that, there is a booming online tutoring industry in China and the majority of that tutoring is for English language. Also, it is beneficial as they are interactive, allowing real-time feedback and enhances learning processes. Therefore, demand for learning English is very high in China.
Firstly, the report begins with the introduction to the Global digital English language learning market landscape and its growth prospects in upcoming years. Due to the advent of the internet, various tools are being used to provide English learning content in digital formats. These formats include digital content and products that facilitate the learning of English language through ICT tools. Some of the products and services such as mobile apps, activities, e-books, games, videos, audio clips, digital software, learning lab equipment and online tutoring are the various factors used worldwide which helps in learning English language. The report further states that, one of the major challenges in this market is the increased focus on traditional languages.
The study was conducted using combination of primary and secondary information including inputs from key participants in the industry. This report also contains SWOT analysis of the key vendors. Key Vendors of this industry are:
• Linguatronics
• SANS
• Pearson
• Sanako
• TLS Communication
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Other prominent vendors are Edusoft, McGraw Hill Education, Houghton Mifflin Harcourt, Macmillian, Onwards Learning, OKpanda, Oxford University Press, Rosetta Stone, Sanoma and Voxy.
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