The global connected TVs market size is anticipated to be valued at US$ 12.6 Billion in 2022 and US$ 16.2 Billion in 2032. It is expected to showcase growth at a CAGR of 13.7% in the forecast period from 2022 to 2032. The increasing launch of 8K and
During the epidemic, the analysts at Future Market Insights (FMI) used a multidisciplinary approach to examine the expansion and development of the connected TV market. The study includes key takeaways for the projected period of 2021 to 2025 along with insights on the market’s major revenue revisions and current growth patterns as of 2020.
Report Attribute | Details |
Estimated Base Year Value (2021) | US$ 11.3 Billion |
Expected Market Value (2022) | US$ 12.6 Billion |
Anticipated Forecast Value (2032) | US$ 16.2 Billion |
Projected Growth Rate (2022-2032) | 13.7% CAGR |
Future Business Insights’ research team is concentrating on research and market analysis to create a variety of projections and predictions for the Connected TV market on a national and international scale. To assess and provide trustworthy and enlightening insights on the connected TV market, they took into account a number of leads of industry-related information, including market data and merger estimations.
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Global Connected TV’s Market: Players
Some of the key vendors identified across the value chain of global connected TV’s market include LG Electronics, Samsung Electronics, Sony Corporation and Panasonic. It has been noticed that Samsung shipped the highest number of connected TV’s during the quarter 1, 2015. Moreover, Sony still has the major connected TV’s in terms of device installed followed by Microsoft and Samsung. There are other prominent vendors dominated the global connected TV’s market which include Haier, Intel, Onida, Toshiba, Microsoft, Apple, Videocon, and others.
Global Connected TV’s: Market Segmentation
The Global connected TV’s market is segmented on the basis of applications such as internet access, entertainment, and for the purpose of education. Besides this, the global connected TV’s market is also divided on the basis of capabilities which includes internet surfing, live videos, TV broadcasting, program recording, video on demand and others. It has been observed that one of the major trends arriving in the global connected TV’s market is the rising acceptance of connected TV’s in advertising which aids advertisers in flourishing their customer base. Thus with the advent of connected TV’s advertisers can grasp the attention of viewers by placing striking advertisement such as multi-screen advertisements.
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Market Background
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Aug 25, 2022