Halal food refers to food items and beverages that are strictly prepared according to the rules underwritten by Islamic dietary law.
According to this law, alcohol, blood, pork, by-products of pork and blood, animals that are dead before slaughtering, and those not killed in the name of Allah are considered ‘haram’ or impermissible for consumption.
Moreover, halal food products are packaged and stored in utensils, which have been cleaned as per the prescribed guidelines.
Over the past few years, halal food items have become popular amongst both Muslim and non-Muslim consumers as they have evolved from being an identification mark of religious observation to assurance of food safety, hygiene and reliability.
Global Halal Products Market: Overview
The Global Halal Products Market valued at US $3739.7 Billion in 2022 is anticipated to reach a value of US $6399.5 Billion in 2031, growing at a CAGR of 6.2%
The propelling Muslim population and their substantially towering expenditure on food & beverages is considered the prime driving force of this market.
According to an article published in Salaam Gateway, in November 2019, 63.6% of Muslims globally spend USD 2.2 trillion on halal and Islamic food and lifestyle products.
Governments of Islamic countries, as well as non-Islamic nations and the producers of halal-certified food products, have been taking varied initiatives in terms of marketing & educating consumers about these products.
The confidence of consumers in halal brands has been the most influential factor in the actual purchase of these products.
According to an article published in Salam Gateway, in November 2020 Egypt’s council of ministers introduced the ‘Halal in Egypt’ mark for Egyptian halal exports, while the Philippines’ Department of Trade and Industry (DTI) also launched an official national logo.
Halal meat has always been a remarkable business industry.
For instance, in October 2019, Indonesia made halal certification compulsory for halal food products and instated the halal products certification agency, Badan Penyelenggara Jaminan Produk Halal (BPJPH).
Owing to the formation of these types of organizational figures the industry participants have been successful to a great extent in building consumer trust and pushing penetration of the product category to even higher levels.
Segmental Analysis of the Global Halal Products Market:
Based on Type
- Fresh Products
- Frozen Salty Products
- Processed Products
- Others
The frozen salty products segment is poised to register a CAGR of 6.6% owing to the growing consumption of canned fish and meat across the globe.
Based on Application
- Meat
- Poultry & Seafood
- Fruits & Vegetables
- Milk and Dairy Products
- Cereals & Grains
- Oil
- Fats
- Cream, & Waxes
- Confectionary
- Others
The Meat, Poultry & Seafood segment is slated to hold the major share during the forecast period.
Based on Distribution Channel
- Traditional Retailers & Departmental Stores
- Supermarkets & Hypermarkets
- Online Stores
- Others
The online stores segment is anticipated to showcase a CAGR of 7.5% over 2022-2031 ascribing to the growing internet penetration across the globe.
Based on End-user
- Households
- Food Services (HoReCa)
- Food Processing Industry
- Others
The households segment is expected to grow considerably over the assessment timeframe.
Based on Region
- North America
- Canada
- US
- Europe
- UK
- France
- Germany
- Italy
- Spain
- Asia-pacific
- India
- China
- Japan
- South Korea
- Australia
- South America
- Mexico
- Brazil
- Middle East and Africa
- UAE
- Saudi Arabia
- South Africa
- Egypt
APAC is known to have the largest revenue share in the market during the forecast period. MEA is expected to grow at around 6% CAGR.
Competitive Landscape:
IIFCO:
IFFCO is an international group positioned in the United Arab Emirates in 1975, that manufactures and markets a well-integrated range of mass-market food products, related derivatives, intermediates, and services.
IFFCO operations in 35 countries around the globe and enrols more than 12,000 people.
With a portfolio of 80+ brands, it has dynamically esteemed itself as one of the prime and most diversified groups in the Middle East.
The company is all about how they aggrandize in a set of clearly articulated values. They believe that real growth lies in diversity.
With a portfolio catering to multiple consumer mindsets, our business is broadly segmented as:
- IMPULSE FOODS- incorporates biscuits, snacks, chocolates, ice creams, and confectionery.
- IFFCO BEAUTY- aims at offering the best cosmetics to its consumers.
- AGRI BUSINESS- includes poultry, animal nutrition, flour, ingredients, frozen food, and fresh produce.
- OILS AND FATS- offers a wide range of oils, oil blends, bakery fats, specialty fats, and margarine and butter blends.
- PACKAGING- offers a complete bevy of liners, shipping cartons, die-cut boxes, trays and blanks, micro flutes, POP displays, and specialty fitments.
- IFFCO SALES AND DISTRIBUTION- is all about keeping their customers happy and satisfied.
IIFCO has a hoard of brands all around the world, some of them are:
TIFFANY: Tiffany brand became sales-wise in 1989 and, thenceforth is spotted as one of the key brands of IFFCO Group leading in impulse food. The brand is fathomable in about 70 or more countries worldwide. The brand is dominant in UAE.
iGLOO: Igloo evolved as a key brand under the IFFCO Group’s auspices and has been operational since 1978. The brand primarily outlines ice cream variants as well as other treats across the Middle East. The brand is leading the industry majorly in UAE.
LONDON DAIRY: London Diary is one of the massively conceded brands of IFFCO Group globally that strategically sources its fresh ingredients from all over the world. The brand has its presence in over 28 countries wherein they cater the markets with exotic ice creams, chocolates, cheesecakes and more. The brand is particularly dominant in the GCC region.
NABIL: Nabil is an important business under the IFFCO Group which serves more than 50 countries worldwide with their range of snacks, wafers, and biscuits and other products. The brand is particularly dominant in Oman.
QUANTA: Quanta brand of IFFCO Group is known for their premium range of ice cream products across the GCC countries. Quanta is likely to venture into South Asian countries shortly. The brand is particularly dominant in UAE.
TOM: Came into being in 1949, and ever since has been an integral brand of the IFFCO Group in offerings of layer cakes, biscuits, wafers, cakes and more. The Brand was traditionally founded in Tunisia and was afterwards taken over by IFFCO group in 2007.
SanMarco: SanMarco began their operations in the UAE with ISO 9002 Certification. The brand deals in sales of dry pasta. The most desired product line of the brand incorporates Vermicelli, Spaghetti, and Macaroni.
SAVANAH: Flagship brand of IFFCO Group, Savannah, presents a beauty product line that particularly delves into sales of fragrances, shampoos, soaps, and more. The brand has a presence in over 35 countries and is recognized as a key brand in Egypt.
GUARDEX: Guardex brand of IFFCO Group is a new start-up in the market with a range of anti-microbial products without gluten, paraben, and silicon content. The sanitization range of products uses OxyfusedZinc technology.
ROYAL LATHER: IFFCO Group’s Royal Lather brand is known as the ultimate luxury soap. The brand elevates their products with an accoutre of aroma which fully outlines tropical Jasmine, gold soap, onyx black, aqua blue, emerald green, and pearl white.
IVY: Ivy, a signature brand of IFFCO Group gives away soaps with eminent fragrances including Rose, Jasmine Chamomile, and Lavender among others.
AL BAKER: Started out in 1995, Al Baker delivers an important flour product line which is gererally formulated in the UAE. The flagship brand of IFFCO Group caters to the Asian population living in the GCC countries.
AL KHAZANA: Al’Khazna is a brand of IFFCO Group launched in 2008 and deals in fresh packaged chicken supply. The brand delivers various packages based on different sizes and quantity of halal processed chicken across the GCC countries.
KHALEEJ: Khaleej is a signature brand under the IFFCO Group that provisions the native population with regular chicken and eggs. The brand raises their farm chickens in Ajman, UAE. The brand specializes in delivering nutrient enriched eggs that has sufficient portions of lutien, DHA, organic selenium, omega 3, and Vitamin E.
A RAYAF: IFFCO Group’s fresh poultry division is underwritten in the A’Rayaf brand which is a joint venture between IFFCO Group and Atyab Investments. The brand provides halal chicken in various packages depending on cuts and parameters such as with skin or skinless chicken.
SWARNA: Swarna brand of IFFCO Group diversifies their flour product offerings to Asian consumers living in the western countries of the world. The brand is identified among the top 3 leading flour products available in the U.S. market.
PRISTINE: Pristine is a renowned brand under IFFCO Group umbrella that supplies bakers with bread mixes, specialty flour, confectionery mixes, heat-treated ingredients and more. The key consumers of the brand particularly include industrial bakers and artisanal.
IAN: IAN represents IFFCO Animal Nutrition range of halal products which caters to consumers with their production of fish, eggs, and chicken, along with complete package of animal nutrition products. Their offerings also extend to sales of concentrates and premixes for animal nutrition under the brands UNIMIXX.
NOOR: Noor, another bellwether brand of IFFCO group began their operations in 1985 with Noor sunflower oil in the Middle East region. The company now holds 2 manufacturing sites of Noor sunflower oil in Saudi Arabia and UAE. The brand is recognized as the market leader in Middle East and typically has their presence in over 40 countries worldwide.
SUNNY: Sunny oil is one of the key brands of IFFCO Group which is produced in Saudi Arabia, Egypt, India, and UAE. The product is majorly available commercially in various packages depending on size, ranging from 750 ML to 5 L.
HAYAT: Hayat introduces a range of essential products, primarily incorporating palm oil products. The brand’s palm oil is rated as the top product in the UAE and second largest favored brand in the GCC. The range of products from the brand also includes ghee, and various other cooking oils.
ALPHA: Alfa deals in a range of oil as well as culinary products across the Middle East & Africa region. Corn cooking oil products of Alfa are among the most favored products after various array fo ketups and maonnaise.
GOLDEN SUN: Golden Sun brand of IFFCO Group was initially launched in Pakistan. Since 2006, the brand follows several certifications to validate their authenticity in halal product segment. The brand serves with canola oil which has no trace of Erucic acid.
SPRAY PAN: The brand, Spray Pan, originated in Italy in 1970. Since then it has evolved its fresh cream products with low-sugar contents.
HULALA: Hulala brand originated 20 years ago under the IFFCo group and currently caters to over 40 countries worldwide. The brand remains at top across several countries with their distinct range of sweet and savory creams.
RAHMA: Rahma was operational in 2004 and eventually emerged as a leading brand name in olive oil products. The brand’s olive oil is ranked the highest in UAE. Other range of products under the brand group includes flavored olive oil, olives, special harvest, balsamic vinegar, pomace oil and more.
FERN: Introduced in 2006, Fern is a recognized brand of IFFCO Group that delves into sales of ghee in Egypt and UAE. The brand enhanced their portfolio into production and sales of butter since 2007. Both the products are leading halal products in Egypt.
ALLEGRO: Allegro serves to the global marketspace since its establishment in 2006 with olive oil products. outside Middle East region. The brand is recognized majorly in the western countries. Allegro serves customers in more than 40 countries worldwide.
GOLDEN MAZE: The IFFCO Group’s Golden Maize brand was launched recently in 2019 to serve the company’s oils & fats division. The brand is popular among consumers as it markets itself as an affordable brand. Golden Maize oils are usually pure corn oil extracts.
FELZA: Felza is a known brand of IFFCO Group that is largely available in CIS Countries, the U.S., Far East, Africa, Middle East, and Canada. The brand is identified in across 15 countries and more as a key supplier of sunflower oil, exported from Turkey.
