The global iPTV market demand is anticipated to witness significant growth owing to rapid infrastructure development coupled with technological advancements in the television industry. iPTV market is known as a low investment market offering high return on investment. It has been lauded as a revolutionary delivery system that incorporates value added applications along with interactivity on top of an existing broadband IP platform. Cost effectiveness, low bandwidth requirement combined with improved digital quality are a few key market drivers. It provides a common network enhancing content delivery along with data accessibility over a single channel. It offers digital data customization for advertisers along with consumers, which further aids the iPTV market growth.
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Factors such as educational broadcasting system, infotainment services, e-banking, online gaming and ubiquitous network are fostering the need for high interoperability combined with technological convergence that offers lucrative opportunities for the iPTV market. Availability of new video compression technology along with necessary broadband infrastructure provides medium for broadcasting live TV signals to a PC or a television set via private broadband networks. Instant global branding coupled with highly unsaturated market is likely to proliferate iPTV market growth over the forecast period.
However, high infrastructure costs, lack of awareness along with competition from various television operators may hamper the iPTV market growth. Sensitivity to packet loss along with unreliability of streamed data is also anticipated to constraint the iPTV market growth. The market can be segmented on the basis of components, types, end-users, service type, service provider type and geography. The components segment includes set top box, video on demand (VOD) software, video head-end encoder system, access system and digital rights management system. The various types of iPTV are video iPTV CDN and non video iPTV CDN. End user iPTV comprises of small, medium and large enterprises. campaigns. Notable players in the market comprise Verizon Communication, Bharti Airtel, AT&T, France Telecom SA, Orange, British Telecom, Pccw Ltd and China Telecom Corp.
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