Future Market Insights predict a comparison and review analysis of the dynamics of the male colour cosmetics market, which is principally subjected to an array of industry factors along with a few definite influence.
Currently valued at around US$ 15.42 billion, the market for male colour cosmetics is predicted to expand to US$ 38.41 billion by 2029, with a very high CAGR of 13.9 percent.
Approximately 4% to 8% of the worldwide cosmetics market is currently occupied by male colour cosmetics. Men are using cosmetics more frequently than women do, which is boosting demand in the global market for male colour cosmetics.
Male Colour Cosmetics Market Size (2022) | US$ 15.42 Bn |
Revenue Forecast (2029) | US$ 38.41 Bn |
Global Market Growth Rate (2022-2029) | 13.9% CAGR |
Face Products Market Share | 40.7% |
Globally, rising internet penetration and adoption of e-commerce are the factors expected to fuel the revenue growth of global male colour cosmetics market, owing to growing number of customers using digital technology for mobile transactions and purchasing various products through online platform.
In order to capitalize on millennial that are tech-savvy, companies in male colour cosmetics market are engaged with consumers through the use of social media and other digital avenues to advertise their products and increase the market share via online sales revenue.
Increasing online sales and use of e-commerce for selling FMCG products in North America, East Asia, and South Asia has led to surge the growth of B2C business in the consumer goods sector. Over the years, consumers’ behaviour has drastically changed and are more inclined towards researching about products online and purchasing various products such as men lips sticks, men foundation creams, and other products through e-commerce.
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Key Takeaways from the Male Colour Cosmetics Market Study
Celebrity Endorsement to Inspire Consumer’s Buying Behaviour
An emerging trend in the male colour cosmetics market is the increasing number of key players appointing various celebrities from the field of sports and films to endorse their products, with an objective to influence consumers to adopt the same. For instance, David Beckham & L’Oréal has entered into a partnership for male product promotion under the brand ‘HOUSE 99’. The brand is engaged in offering Natural Bronzing Effect Moisturising Gel.
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Who is winning?
Some of the key players operating in the male colour cosmetics market are as L’oreal, War Paint, Koh Gen Do, Calven Klein, 4VOO, Glossier Inc., Guerlain, Hourglass, Formen Inc., Mens MakeUp, Menaji Worldwide LLC, Chanel and others
Several leading market players are engaged in partnership with other stakeholders to increase their product offering across the world. Moreover, companies are engaged in product innovation, launches, and advertisement on social networks to promote their products.
Key Segments of Male Colour Cosmetics Industry Survey
Male Colour Cosmetics Market by Product:
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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market.
Aug 28, 2022