The global electric toothbrush market is expected to register a CAGR of 7.8%. The market is estimated to hold a current value of US$ 4.6 billion in 2023 and is expected to reach US$ 9.8 billion by 2033.
The global electric toothbrush market is expected to register a CAGR of 7.8%. The market is estimated to hold a current value of US$ 4.6 billion in 2023 and is expected to reach US$ 9.8 billion by 2033.
Consumer preferences in the personal care segment are rapidly evolving. There is a growing consumer penchant for efficient, easy-to-use, and quick oral hygiene products. Current product innovations by key players have led to the launch of highly efficient product variants that can minimize the brushing time.
Increasing Oral Issues Emerge as Significant Market Driver
Instances of oral diseases, including mouth cancer, are currently on the rise. The modern eating patterns, consuming highly acidic sugary food, have created a conducive environment for plaque and tartar. Therefore, in the fast-moving world, electric toothbrushes have become an easy, quick fix for those battling dental issues.
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Consumer Awareness Can Accelerate Market Growth
Despite the rising popularity of electric toothbrushes, it is yet to penetrate the market extensively. Due to its lack of awareness and benefits, the market growth might slow down. Coupled with the fact that the product is often priced at a higher point than regular toothbrushes, gaining traction in developing markets could be a difficult task.
High Maintenance Costs Can Impact the Market
Unlike a regular toothbrush that can easily be thrown or replaced, electric toothbrushes warrant significant maintenance costs. Consumers, when required to spend additional costs on a high-priced product for battery/electricity, might prefer product alternatives. The maintenance of the delicate electric circuit of toothbrushes can prove quite tedious for consumers. Therefore, due to its cost that is higher compared to a normal toothbrush, consumers might hesitate to pay extra for its replacement services.
Key Takeaways
Key Players:
Panasonic Corporation, Colgate-Palmolive Company, The Procter & Gamble Company, Church & Dwight Co., Inc., JSB Healthcare, Koninklijke Philips N.V., Omron Healthcare, Inc., FOREO Company, Wellness Oral Care Company, Fairywill Company, Lion Corporation, Conair Corporation (Interplak), SEASTAR Corporation, Smilex Company, Kolibree Company, Rotadent Company, Shenzhen Risun Technology Co. Ltd., Ningbo Seago Electric Co, Ltd., Dretec Co., Ltd., Brush Buddies Company, SONIC Chic Company
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Market Restraints
The key market restraints impeding the progress are high product cost and maintenance. To overcome these challenges, market players are working on innovations, that make the product more affordable and easy to maintain.
Important Market Developments:
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Global Electric Toothbrush Market by Category
By Product Type:
By Head Movement:
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Jan 23, 2023