The global premium A2P and P2A messaging market stood at around US$ 79,601.0 Mn in 2021, and is slated to increase at a CAGR of 5.0% to reach a valuation of US$ 1,17,695.0 Mn by 2029. Premium A2P and P2A messaging market is nearly 55% of customer com
The market for premium P2P and A2P messaging was valued at roughly US$ 79,601.0 million in 2021 and is expected to grow at a CAGR of 5.0 percent to US$ 1,17,695.0 million by 2029. The market for premium P2P and A2P messaging accounts for around 55% of the customer communication market.
2022 Market Value | US$ 83,862.0 Mn |
2029 Market Value | US$ 1,17,695.0 Mn |
CAGR% (2022-2029) | 5.0% |
Share of Top 5 Players | 15% |
The adoption of premium application-to-person and person-to-application (A2P and P2A) messaging solutions globally is strongly encouraged by developments in mobile authenticator services and SMS marketing. According to a recent Future Market Insights (FMI) report, the market for premium A2P and P2A messaging systems would surpass US$ 83,862 Mn in revenues in 2022 and have a promising CAGR of 5 percent through 2029.
SMS is increasing popularity as a crucial tool for sharing content and information, getting access to services, and ensuring security. Due of its ubiquity, dependability, and stability, SMS is anticipated to continue dominating messaging technology for the foreseeable future. A wide range of cutting-edge apps are starting to appear that use A2P SMS as a channel for value-added services (VAS) communications, giving feature phone users an app-like interface and a wider selection of services.
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Key Takeaways – Premium A2P and P2A Messaging Market Study
Increasing Demand for Premium A2P and P2A Messaging for OTT Applications and Social Media SMS
Demand for premium A2P and P2A messaging is rising from almost every end-use industry. Online interactions are expected to significantly increase the demand for premium A2P and P2A messaging solutions. Social networking services like Twitter and Facebook are expected to rely on both SMS and IP channels.
Although IP channels are used extensively for social messaging, SMS is anticipated to play a much greater role in social messaging services. SMS’s interoperable, omnipresent, and secure nature makes it the perfect platform to deliver notifications of social messages and transactional communication activities. Google has a range of services such as Gmail SMS, Google Voice SMS, Calendar SMS, and Bloggers, powered by premium A2P and P2A messaging solutions.
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Premium A2P and P2A Messaging Market Outlook by Category
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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market.
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Aug 11, 2022