Several clothing companies are concentrating on creating new and fashionable maternity collections in order to take advantage of the growing demand for maternity gear.
The maternity clothing market is anticipated to reach US$ 21.6 billion in 2021. The market is expanding thanks to a growing number of working women who do so even while pregnant and an improving man to women ratio. The market is anticipated to grow in response, reaching US$ 41.3 billion by 2031.
Maternity clothes sales increased at a CAGR of 3.5% between 2016 and 2020. Modern mothers are increasingly choosing maternity clothes that are appropriate for the occasion and the location, thanks to the rising influence of fashion magazines, social media, and celebrity endorsements on millennials.
Several clothing companies are concentrating on creating new and fashionable maternity collections in order to take advantage of the growing demand for maternity gear. As a result, from 2021 to 2031, the demand for maternity clothing is anticipated to increase at a compound annual growth rate (CAGR) of 6.7 percent.
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For instance, Zara just unveiled its first line of maternity wear, which includes about 25 items specifically designed for pregnant women. These items include jeans, sweaters, knit dresses, and overalls. Numerous such advances are anticipated to increase demand for maternity clothing.
According to FMI, maternity outerwear gear is anticipated to become the most appealing product type category, making up almost 76.2 percent of total sales in 2021. The growth of the category is being aided by the rising demand for fashionable outerwear items including jeans, skirts, shirts, dresses, and tunics that are sold under various brands.
“Key manufacturers place a strong emphasis on the release of cutting-edge and stylish maternity clothing to shield expectant mothers and babies from dangerous ultraviolet (UV) radiation. These outfits are being tailored with natural and environmentally safe materials. This is anticipated
Key Takeaways from Maternity Apparel Market Study
Key Drivers
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Key Restraints
Competitive Landscape
H & M Hennes & Mauritz AB, Seraphine Ltd, The Gap Inc., are the top three market players, identified by Future Market Insights. They are expected to cumulatively account for nearly 5% to 6% of the total sales in 2021.
Leading manufacturers are focusing on entering into strategic collaborations and partnerships with other players to expand their product portfolio and increase their market share. For instance,
Some of the key players operating in the market profiled by FMI are:
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Maternity Apparels Market by Category
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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market.
Aug 25, 2022