MENA POU Water Purifiers Market is Projected to have a CAGR of 7.5% in 2032

 POU Water Purifiers Market: MENA Industry Analysis and Opportunity Assessment 2014 – 2020”. FMI estimates that the Point of Use (POU) water purifier market in Middle East and North Africa is expected to reach US$ 471 Mn at a CAGR of 7.6% from 2014 to 2020.

Residential water purification system includes point of use water purifiers (POU), point of entry (POE) water purifiers, portable water purifiers. Moreover, the demand for POU water purifiers is high among consumers in MENA region as compared to POE and portable water purifiers.

In the POU water purifiers market, products with high purification capabilities such as combination of reverse osmosis (RO) and Ultraviolet (UV) technologies are more preferred. It has also been observed that a majority of the demand is coming from urban centres in GCC when compared to the entire MENA region.

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Market Segments

• The POU water purifiers market is segmented on the basis of technology which includes RO, UV and media-based.
• RO technology based water purifiers segment is estimated to account for slightly over 40% of the total POU water purifiers market in MENA region in 2014.
• Media-based water purification, which is a conventional water purification technology has also witnessed technological advancements, and is estimated to display a CAGR of 9.3% during the forecast period, in terms of volume.
• The third technology, UV based water purifiers, is estimated to exhibit a sluggish growth rate during the forecast period due to its limitation in removing only organic contaminants from water. Additionally, UV-based water purifiers are also priced higher in comparison to media-based water purifiers and hence the product preference for UV based water purifiers is comparatively low.

Product Synopsis

This Future Market Insights report examines the ‘POU Water Purifier Market’ in Middle East and North Africa region for the period 2014–2020. The primary objective of the report is to offer key insights about water purifier market in MENA to current market participants or new entrant’s participants across the value chain.

Report includes study of the three key technologies of water purification i.e. Reverse Osmosis (RO),

Ultra Violet (UV) and Media filtration (Gravity). Report offers in depth analysis of market size, forecast and the key trends followed in all three segments.

The report starts with an overview of parent market i.e. water treatment industry in MENA and the part POU water purifier industry plays in it. Report also offer useful insights about global POU water purifier market and the role MENA market is posed to play.

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The next section highlights POU water purifier market by region. It provides market outlook for 2014- 2020 and sets forecast within context of water purifier market, including the three technologies to build out a complete picture at regional level.

This study discusses the key regional trends contributing to the growth of the water purifier market in MENA as well as analyses the degree at which key drivers are influencing water purifiers market in each region of MENA. For this report, regions assessed are Kingdom of Saudi Arabia, United Arab Emirates, Turkey, Israel, Egypt, Algeria and rest of MENA.

To calculate the revenue generated from POU water purifiers, the report considered total volume sales of water purifier along with the average selling price, and also the revenue generated from water purifier segment of major players in the market. When forecasting market, the starting point is sizing the current market, which forms the basis for how market will develop in future. Given the

Table of Content

1. Executive Summary
2. Research Methodology & Scope
3. Assumptions & Acronyms Used
4. Market Overview

4.1. Introduction

4.2. Market Segmentation

4.3. Parent Market Indicators

4.3.1. MENA Water Market

4.3.2. MENA Water & Wastewater Treatment Equipment Market

5. MENA POU Water Purifier Market Overview

5.1. Market Size & Forecast – Value

5.2. Y-o-Y Growth

5.3. Market Proportion

5.4. Regional Comparison

5.5. Market Dynamics

5.5.1. Demand Drivers & Relative Impact

5.5.2. Supply Drivers & Relative Impact

5.5.3. Major Restraints & Relative Impact

5.5.4. Trends & Recent Market Developments

TOC Continued….