Babies are very delicate in nature and their skin is too sensitive, hence all the baby products are chosen wisely by parents in order to avoid any skin allergies and discomfort.
Babies are very delicate in nature and their skin is too sensitive, hence all the baby products are chosen wisely by parents in order to avoid any skin allergies and discomfort. Organic baby shampoo is the new growing trend in the baby shampoo market. Organic baby shampoo is the perfect substitute for the synthetic baby shampoo.
Organic baby shampoo is free from sulphates, it mainly contains chamomile, coconut oil, organic raw honey, and several other organic oils which make the formula more beneficial for the skin and the scalp. Increasing concerns regarding the harmful effect of synthetic baby shampoo on baby’s skin and scalp, propelling the demand for organic baby shampoo.
An increasing number of parents are preferring organic baby shampoo owing to its plant-based ingredients such as calendula, aloe, chamomile, which are free from any type of harmful ingredients and suspected skin irritants.
By considering the growing popularity of organic baby shampoo, the baby shampoo manufacturers are more focusing on this product segment and working towards increasing their production capacity in order to fulfil the growing demand for organic baby shampoo.
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Organic Baby Shampoo Market: Dynamics
Increasing awareness and concerns among parents regarding the harmful effect of synthetic baby shampoo on the baby’s skin and scalp is the major driving factor for the organic baby shampoo market.
With the new generation parents getting more educated and aware about the benefits of organic baby shampoo, they are preferring it more despite its comparatively high cost as compared to synthetic baby shampoo.
Prominent baby shampoo manufacturers are moving towards the organic baby shampoo by considering the growing preference for it. Manufacturers are strongly focusing and investing the significant amount of money on the marketing and advertisement of organic baby shampoo market.
Innovative advertisement plays a vital role in spreading the information and awareness of the benefits of organic baby shampoo.
However, significantly high cost of organic baby shampoo as compared to the synthetic baby shampoo is a matter of concern for many middle class parents. High cost of organic baby shampoo may act as restrained in this market.
Manufacturers are focusing on the reduction of its cost by applying several alternative methods.
Organic Baby Shampoo Market: COVID 19 Impact
The global COVID-19 epidemic has caused severe disruption consumer demand across the various regions of the globe. The number of coronavirus cases have increased exponentially and there are no substantial measures to counter the worldwide epidemic.
The organic baby shampoo market is expected to witness a significantly slow growth as compared to the growth in 2019. Complete or partial lockdown in many countries, closed manufacturing plants, disturbances in supply chain, closed offline sales channel such as hypermarket, department stores and others are the major factors in the slow growth of organic baby shampoo market during the COVID 19 crisis.
Organic Baby Shampoo Market: Regional Outlook
Organic baby shampoo market is expected to be led by North America, owing to more awareness among parents regarding the benefits of organic baby shampoo over the synthetic baby shampoo.
Europe is expected to witness a significant growth in the organic baby shampoo market. As number of new generation parents is increasing, they are preferring organic baby shampoo over the synthetic baby shampoo.
The organic shampoo market of Asia pacific is still in an initial phase, with the high cost of organic baby shampoo being the main hurdle in the growth of this market in Asia Pacific region.
But the increasing awareness among parents regarding the harmful effect of synthetic baby shampoo on the skin and scalp of babies may assist the growth of organic baby shampoo market in this region.
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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market.
Nov 04, 2022
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