In 2022, it was anticipated that the global programmatic display market will be worth US$35.8 billion. The market is projected to grow at a 35% CAGR from 2022 to 2032 and generate US$ 720 billion in revenue. The market’s expansion can be attributed to social media services’ rising popularity.
Through an automated bidding system, programmatic displays make it easier to automate the buying and selling of ad inventory in real time. Through a systematic environment, programmatic advertising enables brands to instantly purchase ad impressions on publisher websites or mobile apps.
The platform uses real-time data to identify the campaign’s most promising online audiences, and it purchases digital ad inventory by holding an auction based on all of the equipment’s available inventory.
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The programmatic display market is a rapidly growing segment of the digital advertising industry. It refers to the use of automated technology to buy and sell advertising space in real-time auctions. Programmatic advertising relies on data and algorithms to deliver more targeted, personalized, and relevant ads to consumers.
Programmatic display ads can take many forms, including banner ads, native ads, and video ads. These ads are typically bought and sold through demand-side platforms (DSPs) and supply-side platforms (SSPs).
One of the key advantages of programmatic display advertising is its ability to reach specific audiences at scale, through targeting based on factors such as demographics, interests, and browsing history. This can lead to higher engagement rates, increased conversion rates, and better return on investment (ROI) for advertisers.
Competition Analysis
Key players in the global programmatic display market include
- AppNexus Inc.,
- AOL Inc. (Verizon Communications Inc.),
- Yahoo! Inc.,
- DataXu Inc.,
- Google Inc.,
- Adobe Systems Incorporated,
- Rubicon Project Inc.,
- Rocket Fuel Inc.,
- MediaMath Inc.,
- IPONWEB Holding Limited,
- Between Digital,
- Fluct,
- Adform, Beeswax, and
- Turn Inc.
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Recent Updates from the Industry:
- In November 2021, MediaMath integrated its demand-side platform (DSP) with IBM Watson Advertising Weather Targeting to offer better digital advertising accuracy and effectiveness in directing new privacy standards.
Key Takeaways from the Market Study
· The global programmatic display market is anticipated to have secured US$ 26.5 Billion in 2021
· From 2017 to 2021, programmatic display market growth surged at a 34% value CAGR
· By sales channel, automated guaranteed programmatic display distribution to register a 30% CAGR
· Online video Ad format of programmatic displays to be most sought after, capturing a 55% revenue share in 2022
· North America to be the fastest growing programmable display market, registering a 35.5% CAGR through 2032
· Europe to present significant investment opportunities, expected to capture 27% revenue in 2022
· Asia Pacific to be a prominent growth hotspot, expected to surge at a CAGR of 34.8%
Programmatic Display Market By Category
By Ad Format:
- Online Display
- Online Video
- Mobile Display
- Mobile Video
By Sales Channel:
- Real Time Bidding (RTB)
- Private Marketplaces (PMP)
- Automated Guaranteed (AG)
Table of Content
1. Executive Summary
1.1. Market Overview
1.2. Market Analysis
1.3. FMI Analysis and Recommendations
2. Market Introduction
2.1. Market Taxonomy
2.2. Market Definition
3. Market View Point
3.1. Macro-Economic Factors
3.2. Opportunity Analysis
4. Global Market Analysis 2017-2021 and Forecast 2022-2032
4.1. Market Size and Y-o-Y Growth
4.2. Absolute $ Opportunity
4.3. Value Chain
