Nearly 60% of marketers cite video as the type of online content with the best return on investment. In 2010 Comscore stated that visitors to a site with video content were 64% more likely to buy. Without a doubt video is a powerful and dynamic medium and its take-up is increasing daily.
What everyone now wants to know is what’s next? How can they use video to better effect and what other functions can video fulfil on their website. The answer to what’s next is interactive video.
Some companies have been using a forerunner to this in the form of walk-on videos, where a presenter literally walks onto a website and delivers a welcome or promotional script.
Now Prompter Video.com offers a new world of intelligent engagement via video. A presenter, or Site Concierge, as it calls them, actually interacts with the visitor.
In its most simplistic form, the Concierge fulfils a meet-and-greet function and offers an animated menu selection to take the visitor to another page. The Concierge can also complete step-by-step navigation around the website, or provide assistance through a complex process, like a registration, exam or training module.
A Prompter Video has many levels of interaction that also go beyond the Concierge concept. It is database-driven, in other words, the system is polling the visitor the entire time they are on the website, and directly and indirectly creating a customised experience for the visitor whilst building a profile of them.
It notes a visitor’s preferences and choices, so not only is it providing real-time A/B testing, it is also streamlining the visitors’ experience. In other words, a visitor’s experience can be different EVERY time they visit the website.
For example the Concierge can determine someone’s visiting frequency and make suggestions about things they may have missed since their last visit. Some menu selections may not be relevant on repeat visits and are automatically hidden, or the Concierge can alert the visitor as to specials and promotions that match their interests.
The database provides invaluable data and marketing feedback to the website owner, far more extensive then number of clicks or hits on pages.
For example, where appropriate, the Concierge can directly poll the customer with a simple question such as: “what time of year do you take holidays?” This provides invaluable information for establishing a customer profile and for informing future marketing initiatives.
The Concierge is a helpful presence, sensing if the visitor is struggling with a process. For example, they can ask if the visitor needs help. They are never intrusive however and by a simple click of a button the Concierge immediately disappears. Equally a single click will also bring the Concierge back on demand at any time.
Developed by an Australian/Portuguese team, Prompter Video.com is the culmination of over 20 years’ experience in the areas of both online marketing and video production.
Prompter Video.com is currently in Beta testing and the team is in discussions with potential agents, partners and affiliates to roll out the technology globally.
Currently website owners can make use of the basic Concierge service for free at http://www.promptervideo.com/index.php?page=freebies – FREE VIDEO
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FOR MORE INFORMATION:
Lou Schillaci
Tel: +351 937 596 665
Email: lou@promptervideo.com
