UC Browser is one of the leading mobile browsers across the globe. Based in China, the browser has over 400 million users and 100 million active users per month.
With a view to promoting Bollywood movies, UC Browser launched an engaging digital game for Android. The new game was launched in the last month as part of their promotion strategy of Tubelight, a Bollywood blockbuster movie starring Salman Khan. The movie was the first to have a premier promotion in the Times Square in New York.
With having won hearts of millions, it is our pleasure to step into areas like movie promotions. We know how popular Bollywood is in India. We, with the launch of this new app, look forward to capturing the great pulse of millions of people in the subcontinent, said a top executive while disclosing their future plan to sign up deals with more film production companies and banners.
The game was a huge success indeed. We registered over 23 lakhs of page views. We also got a great response to the game as well. We got over a million (12 lakhs to be precise) registrations for the game.
With the huge success of this digital game, we think there is more scope for this kind of games in promoting Bollywood movies. We will create more apps like this in future to promote other films as well.
While commenting on the game’s huge success, Young Li of Alibaba Mobile Business Group, said that there is huge consumption of entertainment and related contents in India. Bollywood is the most favourite content among all.
Being one of the leading and top digital news aggregator, we want to and looking forward to capitalizing the great passion of the people for Bollywood movies, said Mr Li clearly indicating his company’s future plans. He also promised more partnerships to follow in a coming couple of years.
About UC Browser
UC Browser is one of the leading mobile browsers across the globe. Based in China, the browser has over 400 million users and 100 million active users per month. The browser is designed, developed and owned by UC Web, China-based Alibaba Group’s subsidiary wing UC Web which takes care of company’s mobile and web ventures. Though started as a mobile browser, currently, it also offers web browser posing challenges to Google Chrome and Mozilla Firefox. http://www.ucmini.net/
UC Browser Mini for Android is a competent mobile web browser. The browser have a wide range of pretty good features which make it the better if we compared it to other web browser. Most of the Android phone users use UC mini browser on their mobile.
Nov 20, 2017
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