FOR IMMEDIATE RELEASE - CaveCreek, Arizona (June 13, 2015) - American brand Yoga Democracy will launch its summer collection of leggings made from post-consumer plastic on the 25th of June and is already taking pre-orders forits 2nd collection on its Web Shop www.yogademocracy.com The brand, founded by Natalie Oldroyd, features unique, colorful leggings made with fabric dyed in-house at the company’s Cave Creek, Arizona workshopusing a zero-water, non-toxic method that produces fade-resistant, no-bleed, fully-saturated color. The brand’s mission is to bring ethical, high-quality yoga wear to consumers worldwide. Yoga Democracy made a commitment in February to make 90% of its collection from recycled fibers and will meet this goal with its summer collection.
Yoga Democracy began its prototype development in the summer of 2014 driven by Ms. Oldroyd’s belief that an entire range of sportswear could be built around recycled fibers. Several months of fabric-sourcing and development led to the creation of a range of leggings made entirely from recycled polyester. The maiden collection saw 2 prints launched in its leggings line. The summer collection will see eight new prints added to the leggings range and recycled nylon in tops and shorts.
The new collection is brighter and bolder than ever with such designs as Bird of Paradise and Butterfly. As a further commitment to eco-friendly apparel manufacturing the new leggings collection has ‘zero-tagging’ with all care instructions and branding printed directly onto the fabric thereby reducing energy consumption in manufacturing.
The company’s new recycled nylon contains 65% recycled polyamide derived from such sources, as used fishing nets. Milling nylon requires the use of adipic acid, and nitrous oxide is a significant by-product in this chemical’s production. Rising global nitrous oxide levels are one of the fastest growing sources of ozone layer degradation. China’s rapidly growing nitrous oxide emissions have been attributed in part to rising global demand for nylon. China accounts for two-thirds of global nylon production. By using recycled nylon, Yoga Democracy is confident that it is not contributing to this problem.
According to Ms. Oldroyd “The success of YD’s first collection demonstrates the growing public interest in sustainable apparel manufacturing. Movies such as The True Cost are galvanizing public support for a saner way of making clothing and consumers are actively looking for alternatives.”
Yoga Democracy continues to support ethical manufacturing by sewing in California and by donating 10% of its profits to worthwhile environmental causes. Plans are in their early stages for a partnership with a water charity in the 2nd half of 2015.
Visit the new Yoga Democracy e-shop at http://www.yogademocracy.com
Follow Yoga Democracy on:
Facebook at https://www.facebook.com/yogademocracy2
Instagram at http://instagram.com/yoga_democracy/
Twitter at https://twitter.com/YogaDemocracy
Media Contact
Natalie Oldroyd
cs@yogademocracy.com
+1 480 265 5378
###
