5 Ways to Marry Your Online and Offline Mortgage Marketing

Managing your online and offline marketing can be stressful especially when both areas are regarded as different entities. A conflict between the online and offline marketing strategy may set you mortgage company back several months and as such, there is the need to marry both marketing aspects for the greatest possible return.

Learn more about the best ways to integrate your offline and online marketing strategies for improved sale and conversion rate from Unify CRM.

1. Look Consistent

Consistency is key when planning on integrating the online and offline marketing strategies and program. Think of both areas as two moving vehicles, in order for both to move at the same pace, there is the need for a consistent and synergetic relationship. A consistent marketing plan helps you stay more relevant and puts your business in your audience’s face. The more potential clients see the unified look and appearance of both marketing areas, the more they start to trust your brand thus guiding them to do business with you. When your client trusts you, they are more likely to recommend you to family and friends who will in turn patronize your business based on trusted recommendations.

2. Adapt and Amplify Your Content

Building an authoritative profile requires lots of time and money. Creating quality content which delivers useful information and meets the demands of the target audience also requires efforts, expertise and time. Chances are high that you want the content to go as far as possible considering the amount invested on it and as such, this requires you to adapt your content to a number of mediums and platforms and then amplifying it.

3. Turn Offline Opportunities into Online Opportunities

Connecting your offline opportunities with the online world by integrating clients and referrals with your online presence. This is significantly great in that you can take photos of events and meetings then publish it on your online portal. Forwarding the links to all concerned parties allows you to further propagate your online presence and reach by expanding your services to friends, acquaintances and business partners.

4. Understand Your Clients

One of the best ways to marry your online marketing with the offline marketing plan is by carefully studying and understanding your clients. You will be wasting a lot of time and resources churning out content and marketing strategies that do not attract the interest of your audience. Instead, serve your clients with the information which they need and in the most convenient form. When planning on pushing contents to clients, be sure to ask yourself these questions;

•         What platforms does your target audience use most?
•         What is the engagement rate and interaction percentage on the platform?
•         What time or times of day are they most likely to be approached and online?

5. Integrate Your Marketing Pieces

Creating a divide between online and offline marketing will harm your business more. Be sure to continuously narrow the wide gap between the pace of the online and offline marketing world by encouraging your offline marketing to point to the online marketing. This can be done by suggesting to clients the availability of additional ways by which they can reach your business and have services delivered to them from their comforts.