Baby Diaper Market is expected to reach a valuation of US$ 63.67 Bn by 2021. Baby diapers sales will rise consistently. FMI forecasts the market to exhibit 5% CAGR between 2021 and 2031.
The global baby diaper market is forecast to expand at a CAGR of over 5.0% between 2021 and 2031, projects ESOMAR-certified consulting firm Future Market Insights (FMI). Surging demand for light weight, multi-layer and chemical free disposable baby diapers has created a lucrative opportunities for baby diaper market growth. Increasing parent’s precautionary measures towards baby’s hygiene led to development clinically proven hypoallergenic baby diapers to prevent the skin rashes and other skin issues. This will drive the baby diaper market sales.
Key market players like Pampers are integrating wearable smart technology with baby diapers. This strategy will help parents to tend their babies quickly and more effectively. For instance, Pampers launched a smart diaper named Lumi in 2019, which sends notification whenever baby has we diapers. With built-in moisture strip and reusable sensor, as soon as the diaper gets wet, parents get and alert message on the Lumi mobile application to change the diaper.
Declining birth rate on a global level is threatening the baby diaper market growth. Rising prevalence of obesity and increasing cases of sexually transmitted diseases has significantly reduced the child birth rate in developed nations. These factors will negatively affect the baby diaper market in subsequent years. However, neuro-marketing strategies employed by market players to attach the customer emotions with the product will propel the market growth to new levels.
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Key Takeaways
Competitive Landscape
FMI has profiled some of the prominent market players providing baby diaper that include The Procter & Gamble Company, Unicharm Corporation, Ontex International N.V., PAUL HARTMANN AG, Aleva Naturals (D&G Laboratories Inc.,), Babyganics (S.C. Johnson & Son Inc.), Bambo Nature USA (Abena Group), Kimberly-Clark Corporation, Kao Corporation, Cardinal Health Inc., Bambo Nature USA, C. R. Bard, Inc., B. Braun Melsungen AG, Bambino Mio Ltd., The Honest Company Inc. Industry leaders are working towards developing sustainable and recycled baby diaper in an attempt to conserve natural resources. They are utilizing biodegradable packaging materials, developing chlorine free and plant based diaper materials to satisfy the customer demands.
For instance, Walmart’s Parent’s Choice store brand diaper markets the product based on the features like “hypoallergenic inner liner”; “ultra-absorbent core”; and “stretchable sides for excellent fit”. Such strategies are becoming common among market players thus boosting the market growth.
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Baby Diaper Market by Category
Product Type
Age
Style
Functionality
Region
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More Insights on the Global Baby diaper Market
Future Market Insights, in its new offering, provides an unbiased analysis of the baby diaper market, presenting historical demand data (2016-2020) and forecast statistics for the period from 2021-2031. The study divulges compelling insights on the baby diaper market with a detailed segmentation on the basis of product type (underwear diapers, swim diapers, preemie diapers, cloth diapers), Age (0-5 months, 5-8 months, 9-24 months, 24 months and above), style (tape diapers, pant diapers), functionality (disposable, reusable) across major regions (North America, Latin America, Europe, East Asia, South Asia, Oceania, and Middle East & Africa)
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market.
Jan 04, 2023