The rising cat ownership is expected to play a key role in driving sales in the market. Besides this, the increasing pet spending in low and middle income countries is another indicator that points out towards the growth.
Despite a brief downturn in 2020, the global market for cat furniture and scratchers is predicted to expand at a robust CAGR of over 6.8% from 2020 to 2030, according to Future Market Insights, an ESOMAR-certified market research company (FMI). The research report examines the market for cat scratchers and furniture in more than 20 countries and provides a clear analysis of how the growth trend will develop.
The increasing concept of sustainability has changed the perception of many industry stakeholders in the past few years. Today sustainability is firmly on the agenda for many players engaged in manufacturing cat furniture and scratchers.
Besides this, increasing environmental awareness has also encouraged buyers to switch towards environmentally friendly products in the market. In light of the prevailing trend, the players in the market are currently focused on manufacturing scratchers using 100% recyclable cardboard. Sisal wrapped scratching posts are also prominent environmentally friendly products that are highly offered in the market.
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Materials such as bamboo, jute, cotton, sisal, and others are extensively used as product coverings. Such eco-friendly products are extensively promoted as non-toxic and green products which are considered safe for use of cats. Such initiatives on the part of players to promote eco-friendly products in the market are further expected to reshape the industry in the coming years. Currently, wood remains the material of choice for building cat furniture and scratchers.
Key Takeaways from the Cat Furniture and Scratchers Market Study
“Direct-to-Consumer (DTC) market channel is gaining significant popularity in the market. Market players are aggressively improving their presence on digital and other social media platforms to further promote their brand directly to the potential consumers,” says an FMI analyst.
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Impact of COVID-19 on the Market
Even today brick and mortar stores account for a significant share in the market. The traditional countries like India, Vietnam, etc. even today prefer buying necessary products from physical stores. The lockdowns caused temporary store closures directly resulting in failure on the part of physical establishments to increase market of cat furniture and scratchers. Besides this, the specular shift in consumer spending from discretionary spending to only essential goods has further impacted the market during the period.
Who is winning?
Some of the key players present in the cat furniture and scratchers market are Inter IKEA Systems B.V., American Company, Tuft + Paw, Ware Manufacturing Inc., CatsPlay Furniture, Paw friendly Cat Furniture LLC, Go Pet Club, LLC., Catastrophic Creations, Mid-West homes for Pets, Profeline Cat Supplies, North American Pet Products, PetPals Group, Inc., PlayTime Workshop, Inc., Preveu Pet Products and among others.
The manufacturers currently operating in the market are stressing over design innovation. Besides this, the manufacturers are also engaged in offering customized solutions to customers. The customization is done in the case of design, style, material, covering pattern, etc.
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Cat Furniture and Scratchers Market by Category
Product Type
Material Type
Price Range
Sales Channel
Region
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market.
Aug 29, 2022
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