The spectacular growth of the global cross-platform and mobile advertising market can be attributed to the advertising industry's increasing globalisation and digitalization.
A market study titled "Cross-Platform and Mobile Advertising Market - Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2028" was just released by Future Market Insights (FMI). Due to the global expansion of the Internet, the cross-platform and mobile advertising business is becoming increasingly significant in the advertising sector.
Businesses who have cross-platform and mobile advertising platforms are collaborating with social media platforms like Facebook, Instagram, and many more to encourage the promotion of goods and services. E-commerce websites also display user adverts for a variety of customers and businesses, expanding the cross-platform and mobile ad markets.
The global cross-platform and mobile advertising market is anticipated to expand at a CAGR of more than 21% during the projection period.
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Additionally, cross-platform and mobile advertising companies are now able to provide their clients with a variety of tailored solutions thanks to technical improvements in analytics. These are the driving forces behind cross-platform and mobile advertising. In comparison to other regions, South Asia is anticipated to hold a sizable part of the cross-platform and mobile advertising market. For many industries, including retail, automotive, IT & Telecom, manufacturing, and others, the well-known cross-platform and mobile advertising platform providers on the market offer cutting-edge cross-platform and mobile advertising platforms.
The global cross-platform and mobile advertising market has been divided into segments based on ad type, platform, end user, vertical, and region by Future Market Insights. The market is divided into search, native media, display, video, SMS, and audio advertising types. By providing several advertising services in practically every sector, the cross-platform and mobile advertising business is playing a crucial and significant role in many nations.
On the basis of end user, the cross-platform and mobile advertising market is segmented into small and medium enterprises and large enterprises. The large enterprises sub-segment is expected to hold a prominent market share throughout the forecast period. However, the small and medium enterprises sub-segment is expected to continue to find new areas of applications of cross-platform and mobile advertising in different regions. This is expected to enable the cross-platform and mobile advertising market to record the prominent growth rate during the forecast period.
The cross-platform and mobile advertising market is also finding new applications and deployments in other industry verticals as well. Geographically, the presence of a large number of cross-platform and mobile advertising platform providers in North America is estimated to enable the cross-platform and mobile advertising market in the region to hold the highest market share by the end of 2018.
The cross-platform and mobile advertising market in South Asia is projected to record the prominent growth rate as compared with other regional cross-platform and mobile advertising markets. Continuous advancements in the digital advertising sector are expected to facilitate the high growth rate of the South Asia cross-platform and mobile advertising market.
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According to FMI analysis, acquisitions, strategic mergers, and partnerships cross-platform and mobile advertising platform providers are expected to enable the market players to increase their revenue generation and sales. Google and Facebook are expected to hold the largest shares of the global cross-platform and mobile advertising market during the forecast period. Some of the market participants profiled in the global cross-platform and mobile advertising market report are Google, Inc., Facebook, Inc., SAP SE, Verizon Digital Media Services, Inc., 4INFO, Apple, Inc., Amobee, Inc. (SingTel), Inmobi, Microsoft Corporation, and AdColony.
Key Segments
On the basis of advertisement type, the global cross-platform and mobile advertising market has been segmented into:
By platform, the global cross-platform and mobile advertising market has been segmented into:
On the basis of End User, the global cross-platform and mobile advertising market has been segmented into:
On the basis of end-use, the global cross-platform and mobile advertising market has been segmented into:
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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market.
Feb 03, 2023
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