Data Monetization Platform Market by Component, Deployment Mode, Enterprise Size, Industry & Region | Forecast 2022 to 2032
With a historical CAGR of 20%, the global data monetization platform market was valued at US$ 2005 Mn in 2021. As the purpose of data monetization platforms is to generate income from available data sources, the market is expected to grow from US$ 2410 Mn in 2022 to US$ 17,317 Mn by 2032, reflecting a CAGR of 21.8% over the projected period.
The fast emergence of big data and big data analytics is one of the most crucial innovations driving the studied market. Adoption of these solutions is growing among many stakeholders in several industries leading to market growth.
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Numerous stakeholders are interested in data monetization platforms because they maximize data use, increase customer loyalty, reduce operational expenditures, enhance compliance, drive revenues, form partnerships, and improve consumer happiness and comprehension.
The digitization insurgency has surfaced the way for data monetization platforms in the healthcare business, which benefits in the improvement of clinical services as well as the comprehension of financial benefits.
Organizations are focusing on providing specific services to improve the customer experience, and attaining operational performance at a lower cost and in less time is projected to increase the need for analytics solutions in the data monetization platform market.
North America dominates the market owing to increased penetration and usage of data monetization services, software, and platforms, as well as the presence of a large number of data suppliers in the region.
Key Takeaways
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Competitive Landscape
In the data monetization platform market, key players and innovative vendors include Accenture Plc, IBM Corporation, Infosys Limited, Microsoft Corporation, Google, Oracle Corporation, Salesforce, SAS, TIBCO, Qlik, Looker, ThoughtSpot, Adstra, Cisco Systems, Inc., Gemalto NV, Comviva, Monetize, Reltio, SAP SE and others.
These companies have used a variety of techniques to enhance their market share in data monetization platforms. To widen their client base and increase revenue, they have used both organic and inorganic growth techniques, such as new product launches, acquisitions, corporate expansions, and collaborations.
Recent Developments
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Key Segments in the Data Monetization Platform Market
By Component:
By Deployment Mode:
By Enterprise Size:
By Industry:
By Region:
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Table of Content
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.2. Scenario Forecast
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Mar 24, 2023