The companies analysed in the report include JC Decaux, Capitol Outdoor, Stroer, Outfront Media, Daktronics, TOM Group Ltd., M&C Saatchi, BroadSign International, Talon, Clear Channel Outdoor.
Digital Billboards Market Value and CAGR
A digital billboard is an electronic display board that uses LED or LCD technology to broadcast commercial and promotional messages. In addition to other public settings, these displays can be seen on roads, at airports, bus terminals, retail centres, and sporting venues. Manufacturers, distributors, and operators of these electronic display boards are all part of the digital billboard business.
In 2019, the market for digital billboards was estimated to be worth USD 16.3billion. From 2020 to 2027, the market is expected to grow at a rate of about 6.6% per year on average.
Digital Billboards Market Growth Drivers and Risks
As internet and mobile device usage has increased, digital advertising has become a crucial part of many advertising efforts. Digital billboards offer a powerful method for reaching a wider audience with interesting and dynamic content. Digital billboards are a more cost-effective and environmentally friendly alternative to traditional static billboards. It is a more effective and environmentally responsible choice because the ability to alter content in real-time minimises the need for printing and installation expenditures.
More platforms are emerging as digital advertising progresses, including social media, online video, and mobile advertising. This could decrease the need for digital billboards, especially in markets where alternative kinds of advertising are more successful. Although technological developments have increased the possibilities of digital billboards, adoption and utilisation may still be hampered by issues including display resolution, weather resistance, and maintenance expenses.
Digital Billboards Market Key players
The companies analysed in the report include JC Decaux, Capitol Outdoor, Stroer, Outfront Media, Daktronics, TOM Group Ltd., M&C Saatchi, BroadSign International, Talon, Clear Channel Outdoor.
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Digital Billboards Market Segmentations
By Type
By End User Industry
By Location
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Table of content
1. Market Background
1.1 Scope and Product Outlook
1.2 Executive Summary
1.3 Research Methodology
2. Strategic Recommendations
2.1 Improve Digital Billboards Accessibility
2.2 Target and Place Screens in Particular Traffic Locations
3. Global Digital Billboards Market: Historic and Forecast (2018-2028)
3.1 Impact Analysis of Macro Economic Factors on Digital Billboards Market
3.2 Global Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
3.3 Global Digital Billboards Market: Dashboard
3.4 Global Digital Billboards Market: Volume Sales and CAGR, 2018-2028 (Thousand Units & CAGR)
3.5 Average Selling Price Analysis of Digital Billboards Market
3.6 Impact of COVID-19 on the Digital Billboards Market
3.7 Global Digital Billboards Market Segmentation: By Type
3.7.1 Global Digital Billboards Market, By Type Overview
3.7.2 Global Digital Billboards Market Size, By Dynamic, By Value, 2018H-2028F (USD Million & CAGR)
3.7.3 Global Digital Billboards Market Size, By Automated, By Value, 2018H-2028F (USD Million & CAGR)
3.7.4 Global Digital Billboards Market Size, By Advertising, By Value, 2018H-2028F (USD Million & CAGR)
3.7.5 Global Digital Billboards Market Size, By Interactive, By Value, 2018H-2028F (USD Million & CAGR)
3.8 Global Digital Billboards Market Segmentation: By End User Industry
3.8.1 Global Digital Billboards Market, By End User Industry Overview
3.8.2 Global Digital Billboards Market Size, By Retail, By Value, 2018H-2028F (USD Million & CAGR)
3.8.3 Global Digital Billboards Market Size, By Entertainment, By Value, 2018H-2028F (USD Million & CAGR)
3.8.4 Global Digital Billboards Market Size, By Transportation, By Value, 2018H-2028F (USD Million & CAGR)
3.8.5 Global Digital Billboards Market Size, By Hospitality, By Value, 2018H-2028F (USD Million & CAGR)
3.8.6 Global Digital Billboards Market Size, By Others, By Value, 2018H-2028F (USD Million & CAGR)
3.9 Global Digital Billboards Market Segmentation: By Location
3.9.1 Global Digital Billboards Market, By Location Overview
3.9.2 Global Digital Billboards Market Size, By Indoor, By Value, 2018H-2028F (USD Million & CAGR)
3.9.3 Global Digital Billboards Market Size, By Outdoor, By Value, 2018H-2028F (USD Million & CAGR)
4. Global Digital Billboards Market, Region Analysis
4.1 Regional Coverage of the Study
4.2 Regional Snapshot
5. Americas Digital Billboards Market: Historic and Forecast (2018-2028)
5.1 Americas Digital Billboards Market: Snapshot
5.2 Americas Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
5.3 Americas Digital Billboards Market: Volume Sales and CAGR, 2018-2028 (Thousand Units & CAGR)
5.4 Americas Digital Billboards Market: Key Factors
5.5 Americas Digital Billboards Market Segmentation: By Type
5.5.1 Americas Digital Billboards Market, By Type Overview
5.5.2 Americas Digital Billboards Market Size, By Dynamic, By Value, 2018H-2028F (USD Million & CAGR)
5.5.3 Americas Digital Billboards Market Size, By Automated, By Value, 2018H-2028F (USD Million & CAGR)
5.5.4 Americas Digital Billboards Market Size, By Advertising, By Value, 2018H-2028F (USD Million & CAGR)
5.5.5 Americas Digital Billboards Market Size, By Interactive, By Value, 2018H-2028F (USD Million & CAGR)
5.6 Americas Digital Billboards Market Segmentation: By End User Industry
5.6.1 Americas Digital Billboards Market, By End User Industry Overview
5.6.2 Americas Digital Billboards Market Size, By Retail, By Value, 2018H-2028F (USD Million & CAGR)
5.6.3 Americas Digital Billboards Market Size, By Entertainment, By Value, 2018H-2028F (USD Million & CAGR)
5.6.4 Americas Digital Billboards Market Size, By Transportation, By Value, 2018H-2028F (USD Million & CAGR)
5.6.5 Americas Digital Billboards Market Size, By Hospitality, By Value, 2018H-2028F (USD Million & CAGR)
5.6.6 Americas Digital Billboards Market Size, By Others, By Value, 2018H-2028F (USD Million & CAGR)
5.7 Americas Digital Billboards Market Segmentation: By Location
5.7.1 Americas Digital Billboards Market, By Location Overview
5.7.2 Americas Digital Billboards Market Size, By Indoor, By Value, 2018H-2028F (USD Million & CAGR)
5.7.3 Americas Digital Billboards Market Size, By Outdoor, By Value, 2018H-2028F (USD Million & CAGR)
5.8 Americas Digital Billboards Market Segmentation: By Country
5.8.1 United States Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
5.8.1.1 United States Digital Billboards Market, By Type
5.8.1.2 United States Digital Billboards Market, By End User Industry
5.8.1.2 United States Digital Billboards Market, By Location
5.8.2 Canada Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
5.8.2.1 Canada Digital Billboards Market, By Type
5.8.2.2 Canada Digital Billboards Market, By End User Industry
5.8.2.2 Canada Digital Billboards Market, By Location
5.8.3 Brazil Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
5.8.3.1 Brazil Digital Billboards Market, By Type
5.8.3.2 Brazil Digital Billboards Market, By End User Industry
5.8.3.2 Brazil Digital Billboards Market, By Location
5.8.4 Rest of Americas Digital Billboards Market: Market Size and CAGR, 2018-2028 (USD Million & CAGR)
5.8.4.1 Rest of Americas Digital Billboards Market, By Type
5.8.4.2 Rest of Americas Digital Billboards Market, By End User Industry
5.8.4.2 Rest of Americas Digital Billboards Market, By Location
Toc Continue………………………..
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Feb 22, 2023