A digital menu board is an electronic display system wherein paper menus are displayed in digital format on-screen in the form of images and videos.
- A digital menu board is an electronic display system wherein paper menus are displayed in digital format on-screen in the form of images and videos.
- Digital menu boards mostly include images with trendy colors and animated drawings with optimal font size to improve the readability of boards from a distance.
- Digital menu boards also include content management software (CMS), which helps to update or edit the digital menu content as per the requirement of customers. Digital menu boards are controlled by a digital menu board software to display various food menu items, promotional offers, recipes, and cuisine information on LCD or LED screens.
- Attractive digital menu boards are an essential part of marketing campaigns, which helps attract customer attention to restaurants by displaying pictures of happy customers in video format on a digital display.
- Installation of a digital menu board in restaurants reduces the waiting time for customers and helps provide better customer experience.
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Global Digital Menu Boards Market: Dynamics
Global Digital Menu Boards Market: Key Drivers
- Adoption of digital technology to increase sales in restaurants is a key factor that is expected to propel the demand for digital menu boards
- Demand for digital menu cards is expected to increase during the forecast period in order to improve the work efficiency of employees and to increase the speed of service for better customer experience
- Displaying high-definition logos and content in image and video format to enhance customer interest and brand recognition is estimated to further propel the digital menu boards market during the forecast period
- However, increasing spending by retailers on online advertising is estimated to hamper the market
- Increase in adoption of digital menu boards in restaurants for contactless engagement of customers during the COVID-19 situation is expected to generate significant opportunities for the market
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Impact of COVID-19 on the Global Digital Menu Boards Market
- Increase in cases of COVID-19 has impacted several industries, which is resulting in economic slowdown across the globe. This pandemic has created disruptions in supply chain management in numerous industry verticals and has had a negative impact on the restaurant industry
- Lockdowns have led to the closure of several restaurants and cafes during the pandemic situation, some on a temporary while others on a permanent basis, which has impacted the economy of countries across the globe
- Availability of workforce has declined due to social distancing rules imposed by governments during the COVID-19 situation, which is posing a challenge to restaurants owners to take orders from customers using printed paper menu cards. This factor has fuelled the demand for digital menu boards during the pandemic situation.
- Hence, COVID-19 is projected to have a positive impact on the digital menu boards market during the forecast period
North America to Hold Major Share of the Global Digital Menu Boards Market
- In terms of region, the global digital menu boards market can be divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America
- North America is estimated to be a prominent market for digital menu boards during the forecast period. Increase in number of restaurants and adoption of digital menu boards in the food industry are estimated to fuel the market in the region.
- Rise in investment in the digital menu boards market in Europe has boosted the sale of restaurant food in the region, which is expected to drive the demand for digital menu boards in the region
- Increase in adoption of digital technology in the restaurant menu system in Middle East & Africa is expected to increase the rate of adoption of digital menu boards in the region
- Increase in penetration of AI and AR technologies in the restaurant industry in Asia Pacific is estimated to drive the demand for the digital menu boards in the region during the forecast period
- Rise in investment in digital menu boards in South America and reduced cost of printing new menus are estimated to boost revenues of restaurants in the region
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Global Digital Menu Boards Market: Competition Landscape
- Several global players of digital menu boards are active in the market with a strong presence
- In August 2020, TouchBistro Inc., a key player in the digital menu boards market, acquired a Boston-based loyalty and CRM software provider TableUp to help restaurants turn one-time customers into loyal customers using CRM and marketing tools
Key Players Operating in Global Digital Menu Boards Market Include:
- AU Optronics Corporation
- BrightSign LLC
- BenQ Corporation
- Coates Signco Pty Ltd
- Daktronics, Inc.
- Fastsigns International Inc.
- Intuilab SAS (Intuiface)
