According to Future Market Insights (FMI), the email marketing market is forecasted to reach a net worth of US$ 12.4 Billion in 2022 and US$ 59.8 Billion in 2032.
According to Future Market Insights (FMI), the email marketing market is forecasted to reach a net worth of US$ 12.4 Billion in 2022 and US$ 59.8 Billion in 2032 from US$ 10.4 Billion in 2021. It is estimated to register a robust CAGR of 17% over the forecast years.
As most of the marketing operations in any field are getting digitized day by day, the scope of?the email marketing market?has increased manyfold in the past decade. There are a number of?email and SMS marketing platforms?that help in generating leads by targeting the right customers for a profitable business for the enterprise. The growth in the number of internet users with personal email IDs has increased significantly with the growth of digital literacy around the world.
Establishing direct communication channels with the target audience and customers through?eblast services?has surfaced to be a cost-effective method of advertising and marketing. The top service providers in the domain of?electronic direct mail marketing?have experienced a huge demand owing to the rise in consumerism as well.
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The establishment of e-commerce platforms and delivery network systems in the past decade has also further boosted the requirement and results of?free email marketing platform?services. With the growth of online business activities, the demand for?email marketing?is anticipated to witness higher growth opportunities in the future.
Key Takeaways
Competitive Landscape
The major players operating in the global email marketing market include Alchemy Worx Ltd., Adestra Ltd., GerResponse, Vertical Response, Inc., Dotdigital Ltd., Forfront Ltd., BlueHornet Inc., Constant Contact Inc., BlueTie Inc., Drip Inc., Microsoft Corporation, International Business Machines Corporation, The Rocket Science Group, LLC (mailChimp), iContact Corporation, Zoho Corporation Pvt. Ltd., Campaign Monitor, Natexo Group, Epsilon, Responsys Inc. (Oracle Corporation), and Salesforce Inc.
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Key Segments
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Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market.
Jan 25, 2023