Energy drinks are part of the soft drink or non-alcoholic beverage market which is composed of bottled water, fruit and vegetable juices, carbonated drinks, sports drinks, caffeinated beverages, ready-to-drink tea and coffee, non-carbonated packaged.
In 2022, the energy drinks market is projected to be worth US$69,800 million. The market's expansion has been influenced by the rising demand for energy drinks as a potential energy booster to enhance physical and mental performance. Between 2022 and 2032, the overall demand for energy drinks is anticipated to increase at a CAGR of 6.0%, reaching about US$ 125,001.16 million.
Caffeinated drinks are important for the soda pop or non-cocktail market which is made out of filtered water, foods grown from the ground juices, carbonated drinks, sports drinks, energized refreshments, prepared to-drink tea and espresso, non-carbonated bundled drinks, and numerous other utilitarian refreshments. However caffeinated drinks fixings change from one item to another, the principal fixings in these caffeinated drinks are sugar and caffeine. Sugar goes about as a wellspring of energy while caffeine is an energizer that builds sharpness and energy.
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The market for energy drinks driven by a large consumer base- comprised of all ages- and growing focus on health and fitness. Natural energy drinks that are extracted and directly sold to consumer are gaining traction among fitness enthusiasts while sports energy drinks are popular among e-sports players and gamers. Energy drinks market is primarily driven by a “demand for more” – consumers are eager to experiment and interested in gaining a multi-sensory drinking experience.
Key Takeaways:
Competitive Landscape
Monster Beverage Corp., Kraft Foods Inc., the Gatorade Company, Inc., PepsiCo Inc., Coca-Cola Co., Red Bull GmbH, Nestlé S.A., Carlsberg A/S, NEALKO ORAVAN, spol s.r.o, Kabisa B.V., Suntory Holdings Ltd., Asia Brewery Incorporated, Otsuka Pharmaceutical Co., Dali foods group, LT Group Inc, Shenzhen Eastroc Beverage Co Ltd, and others are some of the key manufacturers of energy drinks that are profiled in the full version of the report.
Key players in the global energy drinks market are employing strategic merger and acquisition tactics to expand their market presence. They are also investing in joint ventures to enter or reinforce their position in emerging markets.
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More Insights into the Energy Drinks Market Report
In its latest report, FMI offers an unbiased analysis of the global energy drinks market, providing historical data from 2017 to 2021 and forecast statistics for the period 2022-to 2032. To understand the global market potential, growth, and scope, the market is segmented based on product type (caffeinated beverage, de-caffeinated beverage), format (shots, powder, ready-to-drink), flavor (unflavored, flavored (citrus, berries, mocha, pomegranate, apple, mint, cola, watermelon, chocolate, blends (mix), others), categories (natural energy drinks, sports drinks, non-alcoholic beverages, functional beverages, non-carbonated packaged drinks), nature (organic, conventional), distribution channel (B2B, B2C (store-based retailing, hypermarkets/ supermarkets, convenience store, mom and pop stores, discount stores, specialty stores, independent small groceries, online retail) and region.
Energy Drinks Market Regional Analysis
According to the latest reports by FMI, the U.S. and Western Europe will continue to lead the market growth. Rising popularity of energy drinks as a substitute for alcohol is responsible for this market growth. Europe is predicted to dominate the market for much of the forecast period owing to rising health concerns over lifestyle diseases like obesity. Concerns over obesity has led to a shift in consumer preference; resulting in market domination of calorie-free, zero sugar natural energy drinks or non-alcoholic diet drinks in this region
The Asia Pacific is expected to emerge as a lucrative market for energy drinks. Sports, performance and energy drinks are manufactured in this region with the help of herbal ingredients, minerals, vitamins, amino acids or raw fruits and vegetables. The health benefits associated with functional beverages is driving the consumer growth in this region.
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The global energy drinks market is segmented in detail to cover every aspect of the market and present complete market intelligence to readers –
By Product Type:
By Format:
By Flavor:
By Categories:
By Nature:
By Distribution Channel:
Energy Drinks Market Segmentation Analysis
Based on product type, caffeinated energy drinks are gaining traction among gym enthusiasts. By category, health and fitness trends are spurring the market growth for the natural energy drinks and healthy non-alcoholic beverages segments. Non-carbonated packaged drinks are popular among sports spectators which drives market growth for this particular segment.
Table of Content
1. Market Overview
1.1. Market Coverage / Taxonomy
1.2. Market Definition / Scope / Limitations
2. The Massive Impact of the Crisis
2.1. Global Energy Drinks Market Forecast Scenario Comparison of Annual Growth Rates for short Term (2022-2026) and Long Term (2027-2032)
2.1.1. Optimistic Scenario
2.1.2. Likely Scenario
2.1.3. Pessimistic Scenario
2.2. Key Factors Impacting the Market
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3. Market Dynamics
3.1. Drivers
3.1.1. Supply Side Drivers
3.1.2. Demand Side drivers
3.1.3. Economic Side Drivers
3.2. Restraints
3.3. Opportunity
3.4. Market trends By Region
4. Key Regulations
4.1. Packaging & Labelling Regulations
4.2. Certifications and Certifying Agency Overview
4.3. Import/Export Policies
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Jan 23, 2023