How To Increase Your Drug Rehabilitation Center’s Presence on the Web
Circle Social is not about advertising your product, growing your followers, or driving conversions, though that will happen.
Drug rehabilitation centers are important cornerstones in the betterment of one’s psyche. They are places where people who’ve experienced rock bottom can gain the confidence and the strength to build their life back up and pave their way towards a better future. That’s why, when it comes to rehab marketing, much care and effort must be taken in order to build trust between the patients, community, and the professionals involved while at the same time making sure that the business is financially viable. Addiction treatment center marketing must be ethical but strategic, sensitive but workable. Since the internet is one of the most powerful marketing platforms today, increasing the rehabilitation center’s presence in the web is of utmost importance. To build a strong online presence for the company, here are some strategies and platforms that can be used.
In order to have a strong online presence, the rehabilitation center must have a functional and engaging website. It is after all one of the primary things that potential clients search for when looking for businesses. In the website, it should be made clear what the center offers to their clients and what sets it apart from the other treatment centers. In short, the website should be on point and tailor-made to the center’s own unique brand.
Search Engine Optimization
Search Engine Optimization or SEO is a rehab center marketing strategy that makes websites highly visible in Google’s search results. The simplest way of doing so is through keywords. By using and embedding the keywords used to search for “rehabilitation centers” on different parts of the website, potential clients will have an easier time finding out about the business. Aside from keywords, SEO also makes use of efficient HTML coding, embedded videos and images, and other tactics.
Google My Business
In order to reach a location-specific clientele, registering the rehabilitation center on Google My Business is the best way to do so. Through this platform, potential clients who live near the area will be able to easily find out more about the rehabilitation center including its address, phone number, and opening hours. Furthermore, Google My Business is mobile friendly so when prospective clients use their mobile phones to search for local rehabilitation centers, there’s a high possibility that the rehabilitation will be on the top list.
A good content goes a long way in promoting businesses. Content marketing is an effective treatment center marketing strategy that allows more audience and potential clients to be reached. By providing in-depth information regarding the rehabilitation center, either through blog posts or infographics or other content types, potential clients will be able to realize that the treatment center is taken seriously and that the owner is knowledgeable and empathic regarding the subject.
Pay Per Click
Pay per click or PPC is a marketing strategy that allows rehabilitation centers and other businesses to advertise their company without paying anything unless a user or a potential client clicks on the ad. What’s great about PPC is that it bridges the gap between making the content known and having it rank well in search engines. In short, it attracts new leads while the company’s web presence is still low.
We are a value-driven social media and content marketing agency focusing on helping addiction treatment centers. Circle Social's mantra is Embrace, Engage, Enrich.
Feb 12, 2018