Japan Tourism Market thrives with cultural allure and modern attractions. Rising influx, tech-driven experiences, and rich heritage drive growth.
It is projected that the Japan tourist industry would experience remarkable expansion, with a double-digit compound annual growth rate of 7.6 between 2023 and 2033. By the end of 2023, it is anticipated that tourism to Japan will bring in US$ 208,926 million worldwide. Long-term tourism to Japan is projected to reach approximately US$ 559,470 million by 2033.
Japan is also known as the land of the rising sun. Being a country synonymous with ancient cultural heritage, Buddhist religious traditions, and a fast-paced lifestyle, Japan is replete with world-class airports, top-notch infrastructure, and modern technology co-existing side by side.
Japan was known as the first country to modernize in Asia. Although it suffered enormous destruction in World War II, nonetheless rose from the ashes within two decades to become Asia’s most powerful economy once again. The country took its place among global heavyweights that the boom was rightfully called the ‘Japanese economic, miracle’! While access to Japan was tightly controlled by the Shogun in the Renaissance period, the Meiji Restoration of 1867 and the building of a national rail network made tourism affordable for domestic tourists and possible for international tourists.
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The Japanese government recognized the need for organized tourism in order to cater to foreign tourists as early as 1887 and established the Kihinkai with then Prime Minister Hirobumi’s blessings. Another major development was passing the Hotel Development Law in 1907, which enabled the Railways Ministry to construct publicly owned hotels across the breadth of Japan.
Key Takeaways
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Competitive Landscape
There are numerous suppliers who are assuring a safe and affordable travel experience which has made travel and tourism possible and at ease. Instances of key players and collaborations in the marketplace are commonly witnessed and they help in catering to the tourist’s needs more effectively.
JTB is the largest travel agency in Japan and has contributed to the Japanese travel industry for 110 years. It has made the globe aware of the attractiveness of Japanese tourism.
More Insights into the Japan Tourism Market
According to a Japan Tourism Agency Poll in 2019, it was estimated that 47% of visitors stopped in Tokyo and 39% in Osaka. However, for over half of the country’s 47 regions, the figure was 1% or less. As per Joseph Cheer, a professor at Wakayama University’s Center for Tourism Research, the government should go beyond prominent sites and prepare other destinations to deal with tourism.
China solely contributed 30% of total visits in 2019. South Korea came in second with 17%. Consequently, 70% of total tourists in Japan were from four regions, namely China, South Korea, Taiwan, and Hong Kong. There is an over-reliance on specific economies which makes it vital to break free from this dependency in terms of risk mitigation.
Japan Tourism Market by Category
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Feb 05, 2024