Kids Preferred Nominated for Earnie Award 2015

Kids Preferred returns as one of top four candidates for annually awarded Earnie Awards following last year’s win. The Earnie Awards are given by Earnshaw’s Magazine, recognizing outstanding toy design.

For the second year in a row, Kids Preferred has been nominated for an Earnie Award for its outstanding toys. Awarded annually by Earnshaw’s magazine, the Earnies recognize outstanding children’s companies for excellence in design. The Earnies are the only awards program that is voted on by industry experts, gathering votes from thousands of retailers and brand executives across the United States and Canada.

Kids Preferred was awarded the 2014 Best Toys Earnie Award and is among the top four candidates for 2015. Retailers can vote for their favorite brands online from Aug. 1-Sept. 15 at Winners will be announced at the Earnie Awards Ceremony at the ENK Children’s Club on Oct. 19.

Kids Preferred, one of the world’s largest manufacturers of plush toys and gifts, offers a variety of developmental toys and books designed to inspire young learners. From Disney Baby to The World of Eric Carle™ and from pat the bunny® to Buildex, Kids Preferred offers unique toys for kids across the globe. For more than three decades, Kids Preferred has offered soft toys and gifts of the highest quality that are reliable and safe for infants and children.

“Earning an Earnie was an incredible honor for our company in 2014, and we are absolutely thrilled to be nominated again for our innovative toys for kids of all ages,” said Laura Perks, Vice President of Marketing, Kids Preferred LLC. “We appreciate the retailers around the world who recognize Kids Preferred’s dedication to learning, exploring and eye-opening adventures.”

The 37th annual Earnies began in May, when retailers and manufacturers nominated companies in a variety of categories, including best toys, best new brand, best footwear, best baby gear and more. A ballot was then created to reflect the industry’s top four selections in each category. A Retail Advisory Panel also provides support and insights throughout the process to ensure that the Earnie Awards are given to the best and brightest in children's companies.

About Kids Preferred, LLC

Kids Preferred, LLC is an award-winning division of Kids Preferred, Inc., which was founded in 1983 and is one of the largest toy and children’s product manufacturers in the U.S. Known for its superior quality and unique designs. Kids Preferred, LLC serves the specialty, juvenile, gift, and better department store trade by distributing soft toys and children’s gifts under its own brand, private label and licensed brands including amazing baby™, asthma &  allergy friendly™  - Healthy Baby™,  BirthdayLand™, Biscuit™, Blessed Friends®, Build-A-Bear®, Buildex® Systems, Carter’s®, Disney Baby, Elmer, The World of Eric Carle™, Goodnight Moon, The Gruffalo®,  Guess How Much I Love You™, Harley-Davidson®, Label Loveys™, Little Me, Little Sport Star™, pat the bunny®, Puff the Magic Dragon, Room on the Broom,  Rudolph the Red-Nosed Reindeer®,  Skipper Ride N Roll, Spot™ , Splat the Cat, and The Snowman™.

The company is headquartered in East Windsor, NJ and has offices in New York City, Hong Kong Ningbo.  For more information, contact Kids Preferred at 1-866-SOFT TOY (763-8869) or visit their website at

Products or Services

Children’s book and toy manufacturer nominated for exemplary toys by industry experts in Earnshaw’s Magazine annual recognition for outstanding children’s companies

Contact Information

Kids Preferred

East Windsor, NJ
Phone : 1-866-SOFT TOY
View website

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Jul 14, 2015

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