Opportunities in Optical Brighteners Market Players Strengthen their Position By Expanding their Product Portfolio

Optical Brighteners Market Outlook 2031

• The global optical brighteners market was valued at US$ 1.6 Bn in 2021
• It is estimated to grow at a CAGR of 4.9% from 2022 to 2031
• The global optical brighteners market is expected to reach US$ 2.6 Bn by the end of 2031

Optical Brighteners Market Introduction

Optical brighteners, or optical brightening agents (OBAs), are also known as fluorescent whitening agents (FWAs). Optical brighteners are hydrophilic water-soluble compounds. Applications of optical brighteners include textile, plastic, and paper industries. They also decreases the natural yellowing of products. Usage of optical brightener powder has increased significantly in end-use industries. The diversity of fiber types and fiber combinations has also greatly increased. Thus, presently, the processor has to deal with a wider range of application techniques.

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A brightener is almost always present in household detergents, white textiles, and white papers. Therefore, both processors and customers have been placing an ever-increasing demand on these goods owing to the development. Optical brighteners must be compatible with virtually all chemicals and auxiliaries used at various stages and must be utilized in various finishing procedures.

Analysis of Key Players in Global Optical Brighteners Market

The global optical brighteners market is consolidated, with the presence of a few large-scale vendors that control majority of the share. Expansion of product portfolios and mergers and acquisitions are notable strategies adopted by key players. Dayglo Color Corp, Huntsman International LLC, Milliken Chemical, BASF SE, Clariant AG, and Rudolf GmbH are some of the prominent entities operating in the global optical brighteners market.

Increase in Use of Optical Brighteners in Detergent & Laundry Industries

Rise in laundry and detergent applications due to consistent increase in population is driving the global optical brighteners market. Optical brighteners are widely used in laundry care. An optical brightener in laundry detergent transforms UV rays to enhance the blue light effect to make the clothes appear white. Therefore, the usage of optical brighteners in detergent is not likely to clean the clothes, but to make them appear whiter & brightener; and resistant to heat and chemical reactions. Easy usage of optical brighteners and their ability to make the fabric softer are key factors driving the global optical brighteners market. Additionally, optical brighteners are widely consumed in hospital laundry sections due to the high usage of white fabrics by hospitals and the medical sector.

Rise in Applications of Optical Brighteners in Uncoated and Coated Paper Industry to Drive Market

In the paper industry, optical brightening agents are additives that improve the paper’s natural whitening properties. These chemical substances release light in the blue range after absorbing light in the ultraviolet and violet region (generally between 340 and 370 nm) (typically 420-470 nm). They are employed in plastics, textiles, laundry detergents, in addition to paper. They are also referred to as artificial whiteners and optical brighteners. Optical brighteners can be applied either on the dry end, wet end, or both ends.

Optical or fluorescent brighteners must include in the stock’s wet end if internal brightness is to be achieved. Fluorescent brighteners are frequently used by paper manufacturers in surface coating the dry end of the size press or calendar stack. Dry end treatment is more cost-effective than wet end, because the chemical is applied to the fiber’s outer surface rather than the entire interior to reflect UV light in the dry end. However, some manufacturers combine the wet and dry ends in their processing. Thus, the wide suitability and use of optical or fluorescent brighteners in the coated or uncoated paper industry is expected to drive the market.

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Extensive Use of Stilbene in Optical Brighteners Augmenting Market

Based on chemical, the global optical brighteners market has been segregated into stilbene, coumarin, diphenyl pyrazoline, and others. The stilbene segment held a prominent share of the market in 2021. It is likely to continue its dominance during the forecast period. Diphenyl pyrazoline is a consistently growing chemical segment of optical brighteners due to its key application as fluorescent brightening additives. The other types of optical brighteners are disulfonated optical brightening agents, hexasulfonated OBAS, etc.

Regional Outlook of Global Optical Brighteners Market

Asia Pacific accounted for a key share of the global optical brighteners market in 2021. Asia Pacific held a value share of around 45% of the global optical brighteners market. The trend is projected to continue during the forecast period, majorly due to rise in demand for optical brighteners in countries such as China and India. In terms of market share, Europe followed Asia Pacific and held a significant share of the global optical brighteners market in 2021. This is expected to continue during the forecast period due to increase in presence of major manufacturers along with several established industries in the region.