Rising digital subscriber base, demand for digital content, an increase in demand for live streaming channels and digital advertising., which will benefit the market in the forecast period.
The global over the top (OTT) services market is estimated to garner US$ 7.0 Trillion while exhibiting a 12.6% CAGR during the forecast period. Mainly due to the availability of smart technologies amongst the masses the global over the top (OTT) services market has grown by leaps and bounds in recent years.
Increasing digital subscriber base, demand for digital content, an increase in demand for live streaming channels and digital advertising is driving the growth of over the top (OTT) services market. Most pay-TV providers are introducing stand-alone OTT-based subscription services. Dish’s Sling TV and AT&T’s DirecTV Now are successful examples of the US-based affordable and stand-alone services. OTT services are reaching to exponential levels of growth. With increasing e-services, the over the top (OTT) services industry is expected to secure US$ 2.1 Trillion in 2022.
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Rising demand for high-speed connectivity with good service delivery this will have a positive impact on the overall market growth. Increasing use of cloud based technology such as artificial intelligence and big data and in many applications impelled the growth of the market. The e-services segment is likely to offer remunerative opportunities for the global over the top(OTT) services market.
Key Takeaways:
Competitive Landscape
Key players of the global over the top (OTT) services market include Twitter Inc., LinkedIn Corp., Netflix Inc, Amazon Inc., Apple, Inc. among others. Market players are leveraging strategic collaborative initiatives to increase their market share and increase their profitability. Recent developments among players include:
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Key Segments Covered In The Global Over The Top (OTT) Services Market Survey
Over the Top (OTT) Services by Application:
Over the Top (OTT) Services by Business Model:
Over the Top (OTT) Services by End-Use:
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor th
Jun 21, 2022