Sales Are The Driving Force Behind UK Automotive Sector Success

The sustained success of the UK automotive industry has been well documented over the last three years. Whilst a growth in demand from around the world has seen increased exports contribute substantially to this, the biggest domestic driving force has been increasing sales and registration figures. Significant rises in car sales on a month to month basis have become accepted as the norm, with automotive dealerships and independent sellers seemingly flourishing. It would, however, be incorrect to assume that in the current market consumer demand is so high that selling cars is a straightforward or easy task. This is far from being the case, with it in fact being an enhanced, more engaged sales approach being a key factor in pushing sales forward. John Gibson Associates take pride in knowing that their comprehensive approach to employment practices in the automotive sector has made this possible.

Once there was a time in which it was thought that selling cars required no specific skills. This is on the assumption that they are a product which has an existing high level of demand, with the view that the market would always have sellers, rather than buyers, in a position of strength. Slumps in the market over the last half of the 20th Century proved time and again that this was not the case. Consumers prefer to be able to make informed, confident decisions based on comprehensive engaging with car sellers. John Gibson Associates were the first in the UK to identify and recognize this, and tailored an approach to recruitment which allowed car dealerships to gain staff that would deliver above and beyond consumer expectations.

The approach introduced by John Gibson Associates to the UK automotive sector was one which allowed companies to get a complete and comprehensive understanding of candidates for the career opportunities they offered. Psychometric testing, incorporating aspects such as personality profiling and competency evaluation, allows employers to get as clear a picture as possible of whether or not an individual will fit in with a business. This is as much of an important consideration as the skills to perform the job, but was one overlooked prior to the John Gibson Associates approach being widely adopted.

In respect of sales staff, the John Gibson Associates candidate evaluation involves three key studies - sales foundation, sales motivation and sales cycle. The assessment delivered in respect of these studies allows businesses to understand how a candidate is likely to perform in a specific position, and give them chance to understand how the appointment would benefit or enhance their long term strategy.

Many of the leading names in the worldwide automotive sector have engaged John Gibson Associates on an exclusive basis to manage their recruitment requirements. Their approach and service performance has proved, time and again, to be a crucial contributor to sustained growth in automobile sales.