The scented candles market is estimated to reach US$ 3.6 Bn in 2022. With sales growing at a 4.1% CAGR, the market valuation is set to total US$ 5.4 Bn in 2032.
The global scented candles market is expected to surpass a valuation of US$ 3.6 Bn in 2022, with sale growing at a 4.1% CAGR through 2032.
To improve sales, manufacturers are introducing limited edition fragrances and seasonal scents. For instance, DIPTYQUE is offering a set of 5 limited edition scented candles. These candles are further being marketed as gifting solutions.
Personalization is also gaining traction in the market, thanks to changing customer preferences. As a result, businesses are allowing customers to create and personalise their candles by allowing them to choose the scents and add messages and notes. Such innovations are projected to open up new growth potential in the industry.
In addition to standard-sized candles, gamers are now offering small limited-edition candles, which are popular as present options. Berries, roses, pine tree, jasmine, musk, fig tree, wood fire, and mimosa are among the scents being advertised as limited editions.
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Besides scents, companies are focusing on enhancing their packaging designs as the visual appeal of the product plays a major role in shaping consumer preferences. Leather bag inspired box, print box packaging, and eco-friendly sustainable packaging are some packaging options offered by the manufacturers.
“Scented candles are being promoted as décor accents for homes as they provide ambient light and a luxurious visual. Many of the scented candles are also being promoted as anxiety and stress reducer fragrances. Such developments are expected to augment the growth of the market through 2032,” says an FMI analyst.
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Competition Landscape
Leading players operating in the global scented candles market are investing in promotional strategies, advertisements, and new product launches with limited edition scents to gain a competitive edge in the market.
Key players operating in the market profiled by FMI include Newell Brands, MVP Group International, Estee Lauder Companies, NEST New York, Thymes, LLC.,L Brands, Portmeiron Group Plc., The Yankee Candle Co. Inc., The White Barn Candle Co., Village Candles, Bridgewater Candles., etc.
Scented Candles Market By Category
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Jun 16, 2022