Telcos Pricing Strategies Published By MarketResearchReports.biz

This report focuses on the major trends in pricing policy, and highlights innovative strategies. It analyses trends in the mobile market for voice and SMS services, and takes a close look at mobile data services. It also examines pricing strategies for the fixed network market, as well as service bundles.

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Table of Content

1. Executive Summary

2. Methodology

3. Pricing strategies for mobile services

3.1. The trend toward an unlimited model for voice and SMS

3.1.1. Changes in traditional models for mobile voice pricing

3.1.2. The trend toward unlimited voice plans

3.1.3. The trend toward unlimited plans is even more pronounced for SMS

3.1.4. Examples of innovative pricing

3.2. The trend toward convergence of prepaid/postpaid plans

3.2.1. A general downward trend in prepaid plans

3.2.2. Hybrid plans

3.2.3. The new challenges facing prepaid services

3.3. Mobile data: the trend toward tiered pricing

3.3.1. Pricing factors

3.3.2. Mobile data: the trend toward tiered pricing

3.3.3. LTE pricing, an opportunity to increase ARPU

3.3.4. Innovative plans

3.3.5. Prioritized offerings

3.3.6. The need for educating consumers

3.4. Devices: the trend toward of telco devices and service offerings

3.4.1. A profusion of potentially connected devices

3.4.2. The issue of subsidizing

3.4.3. The trend toward separation of telco devices and services for postpaid?

3.4.4. Maintaining subsidies for high-end devices

3.5. The trend toward multi-device shared plans

3.5.1. Plans for subscribers with multiple devices

3.5.2. Family plans

3.5.3. All in one plans: data sharing plans

3.5.4. Mobile access sharing

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4. Pricing strategies for fixed services

4.1. Introduction: a trend toward lower prices

4.2. Segmentation by data speeds

4.2.1. Pricing factors

4.2.2. Segmentation by data speeds

4.3. The trend toward setting limits on data usage

4.4. Minimal guarantees on the quality of service

4.5. Two types of strategy for high-speed connection pricing: transition and value-creation

4.5.1. Replication of broadband pricing

4.5.2. Two types of strategy for fiber connection pricing

5. Service bundles

5.1. Fixed-mobile services bundles

5.1.1. Operator positioning in quadruple play services

5.1.2. Quadruple play still innovating

5.2. Service bundles with added value

5.2.1. Content strategies

5.2.2. Smart access

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