The Basics of Search Engine Optimization : Oojo SEO Agency Singapore

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The term SEO means “Search Engine optimization”.Itis an amazing strategy which assists the website to reach on the first page of Google and also helps to collect a large number of traffic in the website. It's the procedure for affecting the visibility of the website or perhaps a web page inside a search engine's delinquent results-frequently known to as "natural," "organic," or "gained" results.

What is Search Engine Optimization?

The question is simple but the answer is very important for everyone who wants to know about SEO. Search Engine Optimization is a technique for online website holder to take a useful place on search engine. There is no need to tell that SEO is needed for every Search Engine whether it is for Google, Bing or Yahoo. In short, the technique that’s help online business holder to promote their site or business is mainly called SEO.

History in Brief:

One day two friends were on for shopping and they were thinking to create one useful search engine that will help everyone to find their desired topic or products. One of them is Larry Page and the other one Sergey Brin. Yes, they are the creator of the best SEO services till now Google. Though this post is not about Google but it pretty much related to Google. When we think of Search Engine Optimization we find Google knocking on the door. Over 85% users are using Google with their eyes close.


We can see mainly two types of Search Engine optimizations.

  1. On page optimization
  2. Off page optimization


On page optimization: If you want to build up an excellent website, on page optimization is a must. On page optimization refers to the inner side of the website. Now search engines are getting more intelligent and smarter daily. On page optimization is the first step of SEO. By using on page optimization, you can increase the visitor of your website as well as page rank. The key features of on page optimization at a glance:

  1. Meta tag ( Title, Key word, Description )
  2. H1 – H6
  3. Image Alt tag
  4. Name of Page or File
  5. Keyword based / SEO friendly contents
  6. Xml sitemap

Besides the other items are as follows;

  1. URL structure
  2. Keyword density
  3. Internal linking strategy
  4. Always start with selection of keyword, study and testing.
  5. Track target keywords
  6. Usability and accessibility


Off page optimization:Off page optimization can be done outside the website or off pages of a website. The principal subject of the off page optimization is to create strong back link/ incoming link for the website. By practicing off page optimization you can reach not only the first page of Googlebut also page rank. The key features of off page optimization at a glance:

  1. Blog Comments
  2. Social Book Marking
  3. Directory Submission
  4. Forum Posting
  5. Social Networking
  6. Article Submission
  7. Link wheel

In the internet arena we can see two types of SEO techniques. They are as follows;

1. White Hat SEO: White Hat optimization completely follows the search engine rules and policies. It makes a long term investment on the website. Keywords, back linking, link building etc are the white Hat SEO techniques. For example, a website that is search engine optimized which focuses on relevancy along with natural ranking is pondered to be optimized utilizing White Hat SEO practice. Thus, White Hat SEO is considered as “Ethical SEO”.

2. Black Hat SEO: In the search engine terminology, it is an illegitimate optimization. It refers to the use of destructive SEOtechniques, strategies and tactics. It does not follow the Search engine rules and regularities. A blogger can reach the website at the first page of Google within a short time by using black hat SEO. But it is not permanent. Black Hat SEO can probably result in your website being expelled from search engine. It is also be referred as “Unethical SEO”

Finally Search Engine Optimization has created the online marketing awfully easy for us. As an online marketing strategy, SEO views how search engines work, what individuals search for, the particular search terms or key words typed into search engines are preferred by their specific


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Paya Lebar Square Singapore
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Published on

Feb 21, 2016

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