The Evolution of Search Engine Optimization (SEO)

Over the years, SEO has changed in a lot of ways. Google My Business SEO and Optimization are constantly evolving and have become an important aspect in shaping businesses today. Whether you are an e-commerce small business or retailer offering products and services to certain geographical areas, visibility is important. To keep up with the high demands, you need to maintain a high level of online visibility. This ensures the success of your business both off- and online. Search engine optimization (SEO) plays a critical role in making sure that your business is at the right place at the right time.

So how did SEO become such an important aspect in shaping the success of a business? There are various ways to improve your digital marketing strategies. There is the white label SEO (also known as private label optimization) or the press release service. Back in 2017, a favorable SEO normally revolves around a good user experience and delivering quality content for the consumers while following Google’s accumulating backlinks and stated best practices.

Google Updates

Some five years ago, or back in the days, there were so many unsolicited and evasive Google My Business SEO and Optimization practices happening. From cloaking or hiding specific content from various search engines to keyword stuffing and sneaky redirects, webmasters and SEO specialists got overwhelmed when it came to ranking various websites.

As part of their transformative move, Google devised and rolled out subsequent updates to its search algorithms, like Penguin, Hummingbird and Panda. This move changed the face of the SEO market forever. Now Google updates its algorithm about 500-600 times per year.

On-Page Optimization

When managing on-page optimization back in the days, SEO specialists would map out 3-5 keywords per URL or webpage and optimize the key page elements (headings, title, body content, meta description, and so on) for these chosen keywords.

With innovations in machine learning and semantic search, a certain webpage can now land on the top rank for many related keywords, not just specifically for those selected keywords. This creates a better user experience and a better way of doing things.

Devices

Desktops were the primary device used by many to do things online. Nowadays, many people are using their mobile devices to acquire content. Studies show that mobile devices take about 65% of online media time and that it has officially exceeded the desktop when it comes to Google searches done.

A private label SEO must now focus on also optimizing mobile user experience, particularly different online apps and make sure that load time is within 2-3 seconds only.

Links

A link building service has always played a major role in identifying search engine rankings, but links have also dramatically evolved over the years.

In the earlier times of SEO, link quantity was highly focused on – it is always better to have more links to your site. Anchor texts were also heavily weighted. It was believed that links with keyword-rich anchor text will help a website rank higher and better.

Nowadays, it’s about quality instead of quantity. The focus is on links from relevant and authoritative sites. Links from dodgy and spammy sites were diminished.

SEO specialists now need to focus on high-quality content and seeking relevant links that are beneficial to users. To maintain a healthy digital portfolio, they must also check their backlinks for any toxic links and take out low-quality links.

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